ASOS Multiway Dress Goes Viral After British Influencer Lydia Rose Shows 12 Different Ways to Wear

Thrifty fashionistas rush to pick up a $20 dress that can be worn 12 different ways — so how would you wear yours?

  • A budget-friendly ASOS dress has gone viral for its remarkable versatility
  • The $20 mini dress from the fast fashion website can be worn 12 different ways
  • Iinfluencer Lydia Rose showed fans how to style it in a recent Instagram video
  • Viewers raved about the clip, calling it “amazing” and “so impressive”

A budget-friendly dress that costs less than a pizza takeout has gone viral on social media thanks to its remarkable versatility.

The $20 (AUD) ‘Halter Cross Front Mini Dress’ from fast fashion website ASOS can be worn 12 ways by twisting the straps into different silhouettes.

Made from a jersey-like material of viscose and elastane, the form-fitting party dress can be styled as a mini or midi, one-shoulder, cold shoulder, cap sleeves, plunging neckline or halterneck – whatever you decide on the evening.

British influencer Lydia Rose demonstrated its potential in a recent Instagram video, showing fans how to arrange the fabric so that it looks like a completely different dress every time you wear it.

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Made from a jersey-like material of viscose and elastane, the form-fitting dress can be styled as a mini or midi, one-shoulder, cold-shoulder, cap sleeve, plunging neckline or halter neck

How would you wear yours? The $20 (AUD) Halter Cross Front Mini Dress from fast fashion website ASOS (pictured) can be worn 12 ways by twisting the straps into different silhouettes

Poll

How would you wear the ASOS multiway dress?

  • halterneck 0 votes
  • cap sleeves 0 votes
  • like a mini 0 votes
  • as midi 0 votes
  • With a deep neckline 0 votes

The clip, which has racked up 39,831 likes since it was uploaded online on July 13, sparked dozens of enthusiastic responses.

“I’m so impressed,” wrote one viewer.

‘Wow!!!’ added a second, while a third tagged her friend and said, “We need this!”

Others praised ASOS for creating an affordable piece that can be recycled into different looks – a rare feat from a fast fashion retailer.

The now viral video caused a rush for the dress, which has sold out in every size except size 18.

And it’s not the only piece of an ecommerce platform that’s garnering attention on Instagram this month.

British influencer Lydia Rose (pictured) showed off the dress's potential in a recent Instagram video

British influencer Lydia Rose (pictured) showed off the dress’s potential in a recent Instagram video

The blogger showed fans how to arrange the fabric so that it looks like a completely different dress every time you wear it.

Viewers praised ASOS for creating an affordable piece that can be recycled into different looks - a rare feat from a fast fashion retailer

The blogger showed fans how to arrange the fabric so that it looks like a completely different dress every time you wear it.

Last week, Australian bikini model Hannah Polites stunned fans by wearing the same $69.95 midi dress in photos taken during and after her third pregnancy.

The 30-year-old took to Instagram to share side-by-side photos, the first captured when she was 38 weeks pregnant and the second four weeks after giving birth to son Oakleigh Banks.

The Queensland model, who also works as a midwife, wore the same beige button-front midi dress in both photos to show how it suits her dramatically different shapes.

’38 weeks in [to] four weeks out. Still the same sleepy crumpet he was inside,” Ms Polites wrote in the caption.

The message quickly sparked incredulous reactions.

Australian bikini model Hannah Polites stunned fans with these photos taken during (left) and after her third pregnancy (right) with son, Oakleigh Banks

Australian bikini model Hannah Polites stunned fans with these photos taken during (left) and after her third pregnancy (right) with son, Oakleigh Banks

Fans were amazed at how the dress adapted to Ms. Polites’ changing physique, with one woman raving about the quality of the buttons strong enough to withstand the pressure of her baby bump.

‘What kind of clothing brand is this! The integrity of those buttons!!!!’ she noted.

Ms Polites replied that the dress was designed by the Sydney label, Esther and Co.

The ‘Audrie’ dress is available to order through the maternity section of the brand’s website, but only extra small sizes are in stock.

Another woman said the photos were “amazing,” while others marveled at Ms Polites’ slender post-partum figure.

“Girl, you have some super genes in your family, because few women bounce back so quickly!” one wrote.

A second added, “Women’s bodies are just incredible.”

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