Shoppers have praised ASOS for launching a new & # 39; modest & # 39; model line, suitable for those who want to cover up, including his very first series of hijabs.
The popular fashion term & # 39; modest & # 39; refers to clothing that is fashionable while the wearer can hide, either because they want to dress conservatively or for religious reasons.
A few days ago, ASOS launched its own & # 39; modest & # 39; collection for British consumers and also stores a new American brand Verona Collectio, as part of the line.
It features items such as long-sleeved maxi dresses, loose-fitting tops, oversized shirts and hijabs.
ASOS has launched a new modest fashion accessory, including this £ 48 gingham maxi dress, praised by shoppers
Asos has launched a new line called & # 39; Modest & # 39 ;, with long clothing and hijabs, for those who want to dress conservatively or hide for religious reasons
Verona Collection is already popular in the United States because of its trendy modest fashion.
The modest collection consists of trendy, colorful pieces that almost completely cover the body, but still remain fashionable.
It is the first time ASOS has hemabs in stock, with the headscarves available in many colors.
The range has bright neon colors, eye-catching patterns and trendy prints.
The line, praised online, is modeled by the trendy London and Muslim model Asha Mohamud
Shoppers very quickly praised the online fashion store for its representation of Muslim women, with different people putting their styling & # 39; dope & # 39; called
The ASOS website explains: & # 39; Our modest fashion editor has everything you need if you choose to be more covered. & # 39;
& # 39; Made with long sleeves, celestial lines on the floor and opaque fabrics, each piece can be worn on its own – no layers needed.
& # 39; So, you can stay true to yourself and still have fun with fashion. & # 39;
And the Verona collection, introduced in 2015 and playing a major role in the & # 39; modest editing & # 39 ;, describes his clothing with & # 39; everything from neutral color palettes to leopard and polka dot prints & # 39; .
ASOS 'own brand has also introduced hijabs, including this trendy eye-catching neon green piece
The trendy headscarves sold at ASOS are the first to be sold by the fashion retailler. They have a modest model line & # 39; Verona Collection & # 39; in stock as part of their new operation
The modest collection stands alongside other edits on the site, including & # 39; wedding guest & # 39 ;, & # 39; festival & # 39; and & # 39; going out & # 39; clothing
Londoner Asha Mohamud is the model that is displayed on a large part of the range on the site. She posted on Twitter to say that she & # 39; so happy & # 39; was to represent ASOS with the new collection
The entire collection can be found by just & # 39; modest & # 39; to search the website.
Meanwhile, the headscarves on the site range from £ 11 – £ 15 in total, and are listed under the & # 39; headscarf & # 39; section of ASOS.
THE MARKET FOR MODEST FASHION
A report from Thomson Reuters showed that Muslims spend $ 266 billion (£ 187 billion) on clothing and footwear in 2013.
The report also predicted that this figure would rise to $ 484 billion (£ 341 billion) by 2019.
According to the Islamic State 2015-2016 report, Muslim users will spend $ 327 billion in 2019 – more than the current combined clothing markets in the UK, Germany, and India.
But no matter how popular the superstore hopes on the modest line, ASOS has made an operation with almost 100 different products.
It is located next to other operations such as Wedding Guest, Festival and Going-Out clothing.
Many of the products are shown by the same beautiful model, Asha Mohamud, from West London.
The model took to her social media to share the line with her followers, who panicked by the & # 39; dope & # 39; images.
In a tweet that was liked more than 15,000 times, she placed: & # 39; So happy that I am in my hijab presenting ASOS a new modest collection! & # 39;
Customers were surprised at the rule, and many responded to Ashua's tweet.
Many customers praised the online retailer for the new rule, with one saying, & # 39; they are becoming increasingly attractive & # 39;
One commented: & # 39; This is beautiful and just made my day good. More love, more blessings, more power for you, queen! & # 39;
While another wrote: & # 39; Asos now selling hijabs? Spectacular. & # 39;
& # 39; Well @ Asos is becoming increasingly attractive & # 39 ;, one user wrote. & # 39; I heard they work with plus size babes. Now they include hijab carriers? Hell yes! & # 39;
& # 39; Yes, these outfits are dope AF. This show is beautiful, & another one said.
Others were also enthusiastic about the line, and wrote: & # 39; This is so narcotic. & # 39; and & # 39; Love this! Inclusiveness is important. & # 39;