For a fourth consecutive year, Rizal Commercial Banking Corporation (RCBC) has once again been named the Philippines’ Best Digital Solutions Bank by Asiamoney for 2023, cementing its position as the undisputed pioneer of digital banking in the country.
RCBC is recognized for its list of Innovations with Empathy, a range of digital solutions that drive massive digital transformation and support government financial inclusion efforts, while cultivating a culture of customer service excellence.
“RCBC not only creates sustainable, impactful and inclusive digital financial solutions, it also works hard to expand digital access to all Filipinos by positioning itself as a strong ally of the government’s efforts to increase financial inclusion. ; catalyze digital payments transformations; bring financial services to unbanked and underserved communities; and reinvigorate innovation,” Asiamoney said in a statement.
“Every time RCBC releases results these days, analysts immediately turn to the growth of its digital deals. Indeed, its digital focus is one of the main reasons why RCBC is one of the fastest growing banks in the Philippines,” added Asiamoney.
Asiamoney hailed RCBC as the best digital solutions bank in the Philippines for its provision of digital financial services based on a contextual banking strategy aimed at understanding the Philippine landscape. Through this, RCBC has effectively implemented pioneering, high-impact, human-centric and demand-driven digital financial innovations through RCBC Digital, RCBC DiskarTech, RCBC ATMGo and RCBC Moneybela Barangayan Banking, successfully marked by their speed and magnitude.
“We are delighted with this recognition, and it gives us further incentive to serve more of our compatriots with our innovative digital solutions. And through our intensified use of data science and artificial intelligence, we continue to be committed to making a difference in the lives of our customers,” said Eugene S. Acevedo, president and CEO of RCBC.
RCBC’s winning streak comes from the success of RCBC Moneybela Barangayan Banking, the country’s first mixed physical-digital or phygital banking service. Merging the warmth of physical banking with the ease of digital, RCBC’s Banking Experience Support Officers have provided lifesaving financial services to thousands of rural barangays across the country. Through MoneyBela, RCBC was able to introduce RCBC DiskarTech to low-income and geographically disadvantaged communities. This was considered the world’s first multilingual financial inclusion super app aimed at the mass market. The mass market in the Philippines comprises approximately 98 percent of the country’s socioeconomic class. Financial services such as savings, remittances, mobile charges, telemedicine, insurance and loans are made accessible and convenient for the Filipino mass market.
RCBC also launched ATMGo, the first local, bank-independent, last-mile ATM. ATMGo uses mobile POS devices to deliver financial services to remote and disadvantaged communities in village hotspots like public markets, sari-sari shops and public transport hubs. RCBC is the only universal private bank with the widest reach covering all provinces in the Philippines, even covering the entire Bangsamoro Autonomous Region in Muslim Mindanao, with over 1,400 terminals deployed by the end of 2022 and on the verge of to grow to 10,000 units or an expected figure. year-on-year growth of 614%.
ATM Go has been the Philippine government’s trusted partner for disbursing digital payments before and during the onset of the COVID-19 pandemic, which continues to date for social benefit withdrawals for conditional cash transfer recipients under the Pantawid Pamilyang Pilipino (4Ps) program. ) of the national government. Nearly 70% of its transactions are cash withdrawals from Pantawid CCT beneficiary households in rural areas. Even conflict-prone communities, such as Lake Sebu in South Cotabato, can benefit from convenient, real-time banking services from the comfort of their community.
Thanks to RCBC’s phygital services, the company was able to increase banking integration in underserved areas by 210%. ATMGo has reached a total of 13,116 barangays, or about 31% of the nationwide total of 42,000 barangays, just six months since the program launched in November 2022.
“We are extremely grateful to be once again recognized by Asiamoney for our commitment to the development of inclusive digital finance and our determination to make digital banking services more accessible and convenient for every Filipino, especially by empowering our micro, small and medium enterprises”, said Lito Villanueva. , Executive Vice President of RCBC and Director of Innovation and Inclusion.
“Prestigious awards like this validate our hard work and constant efforts to bring banking services to the people. This solidifies our unwavering commitment to providing innovative, socially responsive and bespoke digital products and services that are not only cutting-edge, but most importantly, created with the needs of our customers in mind,” added Villanueva.
Despite the challenges posed by the COVID-19 pandemic and the economic impacts of the global health crisis, RCBC has become one of the fastest growing banks in the Philippines after falling from its 8th position in 2018 to 5th position in 2022 in the list of fastest growing banks in the Philippines. the largest banks in the country in terms of assets.
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