Home Entertainment Ashley Graham rocks a curve-hugging ruched dress to talk about the second season of Side Hustlers in New York

Ashley Graham rocks a curve-hugging ruched dress to talk about the second season of Side Hustlers in New York

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Ashley Graham turned heads in two different bodycon dresses while promoting her show Side Hustlers in Midtown Manhattan on Monday.

Ashley Graham turned heads in two different form-fitting dresses while promoting her Side Hustlers show in Midtown Manhattan on Monday.

The 36-year-old IMG plus-size model showed off her curvaceous 5’9″ frame in a navy ruched dress with spaghetti straps and a calf-baring slit, paired with brown cha-cha heels selected by stylist Emily Evans.

Ashley’s flowing gown also featured black and gold fabric at the base as she left Studio 1A at Rockefeller Center.

Hairstylist Danielle Priano straightened Graham’s black locks for her appearance on the TODAY show.

Makeup artist Nadia Tayeh defined the Nebraska-born beauty’s brows, applied blush to her cheekbones and lined her glossy lips.

For outfit number 2 she opted for animal print.

Ashley Graham turned heads in two different bodycon dresses while promoting her show Side Hustlers in Midtown Manhattan on Monday.

Earlier that morning, Ashley also donned a leopard-print turtleneck dress and gold stilettos to tape an interview with CBS Mornings inside Studio 1515 at ViacomCBS headquarters in Times Square.

Graham and Emma Grede, business partners of the Kardashian family, are executive producers and hosts of the second season of the reality competition Side Hustlers, which premieres this Friday on the Roku channel.

In it, the body positivity activist and the 41-year-old British woman (both grew up with dyslexia) decide which entrepreneurs will receive a $15,000 seed fund and mentorship to turn their side hustles into their main jobs.

During the first season, Ashley invested in Rif Care founders Rebecca Caputo and Valeria Emanuel’s feminine hygiene products business (tampons, pads, leak-proof underwear) made from organic materials like bamboo.

“Mine are growing fast,” Graham boasted. TODAY.

“All I had to do was push them a little bit. They had everything they needed, but they needed a confidence boost. And sure enough, I think they’ve doubled their sales. They’ve done incredibly well.”

The author of A Kids Book About Beauty continued, “This isn’t just a ‘yeah, no, here’s the money, what’s the deal? ’ We wanted to see what was under the hood of each business before we dive into it, and we want our viewers to understand what it was really like to build a business because there’s no one way to do it. There are so many different ways, so many different opportunities. Some people just need $10,000. Other people need $1 million.”

“You don’t know what you need, but when we say no, we say it with a reason. It’s not a flat-out no. And Emma will tell you that we haven’t given it a sweet spot. Emma’s not one to overthink things anyway. I’m more of a overthinker, but we have to tell them how it is, otherwise they’re not going to be successful. The no’s we’ve had have also made us more successful.”

Ashley's tight-fitting wave dress also featured black and gold fabric at the base.

He left Studio 1A at Rockefeller Center.

Ashley’s flowing gown also featured black and gold fabric at the base as she left Studio 1A at Rockefeller Center.

Hairstylist Danielle Priano straightened Graham's black locks for her appearance on the TODAY show

Hairstylist Danielle Priano straightened Graham’s black locks for her appearance on the TODAY show

Makeup artist Nadia Tayeh defined the Nebraska-born beauty's brows, applied blush to her cheekbones and lined her glossy lips.

Makeup artist Nadia Tayeh defined the Nebraska-born beauty’s brows, applied blush to her cheekbones and lined her glossy lips.

Earlier that morning, Ashley also donned a leopard-print turtleneck dress and gold stilettos to tape an interview with CBS Mornings inside Studio 1515 at ViacomCBS headquarters in Times Square.

Earlier that morning, Ashley also donned a leopard-print turtleneck dress and gold stilettos to tape an interview with CBS Mornings inside Studio 1515 at ViacomCBS headquarters in Times Square.

Graham and Emma Grede (right), a business partner of the Kardashian family, are executive producers and hosts of the second season of the reality competition Side Hustlers, which premieres Friday on the Roku Channel.

Graham and Emma Grede (right), a business partner of the Kardashian family, are executive producers and hosts of the second season of the reality competition Side Hustlers, which premieres Friday on the Roku Channel.

In it, the body positivity activist and the 41-year-old Brit (both grew up with dyslexia) decide which entrepreneurs will receive a $15,000 seed fund and mentorship to turn their side hustles into their main jobs.

In it, the body positivity activist and the 41-year-old Brit (both grew up with dyslexia) decide which entrepreneurs will receive a $15,000 seed fund and mentorship to turn their side hustles into their main jobs.

During the first season, Ashley invested in Rif Care founders Rebecca Caputo and Valeria Emanuel's (pictured in March) business of feminine hygiene products made from organic materials like bamboo.

During the first season, Ashley invested in Rif Care founders Rebecca Caputo and Valeria Emanuel’s (pictured in March) business of feminine hygiene products made from organic materials like bamboo.

Graham boasted on TODAY: 'Mine are growing rapidly. All I had to do was push them a little bit. They had everything they needed, but they needed a confidence boost. And sure enough, I think they've doubled sales. They've been doing amazing.'

Graham boasted on TODAY: ‘Mine are growing rapidly. All I had to do was push them a little bit. They had everything they needed, but they needed a confidence boost. And sure enough, I think they’ve doubled sales. They’ve been doing amazing.’

The author of A Children's Book of Beauty continued: 'This is not just a "Yeah, no, here's the money, what's the deal?" We wanted to see what was under the hood of each business before we dive in, and we want our viewers to understand what it was really like to build a business because there's no one way to do it.

The author of A Kids Book About Beauty continued: “This isn’t just a ‘yeah, no, here’s the money, what’s the deal?’ We wanted to see what was behind each business before we dive in, and we want our readers to understand what it was really like to build a business because there’s no one way to do it.”

Ashley and husband Justin Ervin (right, pictured June 28), who met in church in 2009, will celebrate their 14th wedding anniversary in grand style on Wednesday.

Ashley and husband Justin Ervin (right, pictured June 28), who met in church in 2009, will celebrate their 14th wedding anniversary in grand style on Wednesday.

Graham and the 35-year-old cinematographer are the proud parents of four-year-old son Isaac Ervin and two-year-old twin sons Malachi Ervin and Roman Ervin (pictured, August 2).

Graham and the 35-year-old cinematographer are the proud parents of four-year-old son Isaac Ervin and two-year-old twin sons Malachi Ervin and Roman Ervin (pictured, August 2).

Ashley’s career originally began in 2010 after starring in a Lane Bryant television commercial.

Graham and husband Justin Ervin, who met at church in 2009, will celebrate their 14th wedding anniversary in grand style on Wednesday.

The Revlon brand ambassador and 35-year-old director of photography are the proud parents of a four-year-old boy.

his son Isaac Ervin and his two-year-old twin sons, Malachi Ervin and Roman Ervin.

Justin has been hard at work directing a documentary based on Dr. Claude Anderson’s 2001 best-selling book, PowerNomics.

Ervin’s last credited work on IMDb was filming Brandon Eric Kamin’s long-delayed drama Rittenhouse Square, starring Nick Nolte as a homeless veteran and Dharon Jones as a street singer who “remedies dark times through friendship and music.”

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