ASDA is opening 30 new convenience stores that will create 500 new jobs, the supermarket announced today.
The company plans to open its first two standalone stores before Christmas, under the new ‘Asda Express’ brand.
They will stock a range of hot and cold ‘food for now’ options from Asda and partner brands including Leon, plus ‘food for later’ choices such as ready meals and a selection of £10 meal deals for two.
Both stores also offer ‘toyou’ package collection and return services.
Shortly after opening, they also offer a fast delivery service through Uber Eats.
Mohsin Issa, co-owner of Asda, called the launch a “landmark moment” for the company.
The company plans to open its first two standalone convenience stores before Christmas, under the new ‘Asda Express’ brand
Mohsin Issa, co-owner of Asda, said: ‘The launch of our first two Asda Express supermarkets is a milestone for our great business’. In the photo from left: Zuber and Mohsin Issa
The first express stores will open in Sutton Coldfield, Birmingham, on November 8, and Tottenham Hale, London, on December 6, creating 37 new jobs.
They will stock approximately 3,000 products, including an extensive range of fresh, chilled and chilled groceries, as well as products from Asda’s premium Extra Special range and a wide selection of beers, wines and spirits.
Both stores are purpose built and in residential areas.
The new Asda Express stores are wholly owned and operated by Asda (pictured)
The brothers Mohsin and Zuber Issa founded EG Group, one of Europe’s largest independent fuel retailers.
The company started out as a service station the brothers ran in Bury, Greater Manchester.
It then became Euro Garages, with locations in the UK, before private equity giant TDR Capital came on board.
The company then became the EG group and expanded into Europe.
The EG Group has acquired brands including Cooplands, Cumberland Farms, Go Fresh, Leon and Loaf ‘N Jug.
The Issa brothers bought supermarket giant Asda separately with TDR Capital.
Earlier this year, the brothers lost bids to acquire the retail chain McColl’s and the Walgreens Boots Alliance.
They are now opening 30 ASDA supermarkets in the UK, creating 500 jobs.
Next year, the retailer plans to launch another 30 sites, creating about 500 new roles, in a ‘test and learn’ approach to develop its convenience model.
Mr Issa said: ‘The launch of our first two Asda Express convenience stores is a milestone for our great business and an important step in our journey to bring Asda to more customers in more communities across the UK.
“The stores are designed to cater for a wide range of customer needs, whether that’s a pint of milk, a packed lunch on the go or buying the fresh ingredients to prepare dinner from scratch.
“We are confident that customers will find everything they need in these stores and enjoy the convenience of a new type of Asda store on their doorstep.
“I am delighted to welcome the new colleagues from Sutton Coldfield and Tottenham Hale to the Asda family – who have led us in our first steps in this market and I am grateful to all colleagues who have worked with such pace and enthusiasm to this vision to life for Asda.’
The new Asda Express stores are wholly owned and operated by Asda.
They are separate from the Asda On the Move convenience sites, which are located in forecourts of garages owned and operated by EG Group.
They are also separate from the 132 convenience stores that Asda is acquiring from the Co-op Group.
The transaction is expected to close by the end of this month and will then go through the competition assessment process of the Competition and Markets Authority watchdog.
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