Since many people take the precaution to cover a face mask because the limitations of the lock are easier, it begs the question of how to show your makeup when half of your face is covered.
While many women in need of a boost, might have previously applied a new shade of lipstick to brighten up their day, it seems bold eyeshadows and mascaras will now be central.
While not required, the UK government has advised people in England to wear masks in situations where social distance is not possible, such as public transport.
London beauty expert Alison Young says people should now ’emphasize their eyes’ with a’ strong lash, eyeliner and defined eyebrows’ insisting that ‘you can create a beautiful, fresh and natural look by shading the area with your bronzer and blusher ‘.
A 17-year-old professional makeup artist and owner of Glamorama Makeup from Liverpool, Vicky King added that a long-lasting foundation and avoiding adding extra oils to your face is now essential.
Here Femail speaks with the beauty experts to find out how to create a glam look while wearing a face mask
Beauty lover Shereen Cummings, who works in a hospital, said, “Makeup makes me feel fresh and confident, the only way to start the day.” She finds the best look when wearing a thick eyeliner mask with a vibrant color drawn under the eye
Vicky King (pictured), a professional makeup artist and Liverpool Glamorama Makeup owner for 17 years, recommends creating a smokey look on the eyes, paired with defined eyebrows and false lashes for added impact
Will COVID-19 bring the end of the Lipstick index?
Traditionally, lipstick sales are rising in times of financial uncertainty – with the well-known phenomenon of women buying cheaper luxury goods in cheaper economic times.
It is an idea for which Leonard Lauder, son of Estée and chairman of Estée Lauder Companies, coined the term ‘Lipstick Index’ in the early 2000s.
But as the coronavirus pandemic sees an increase in the wearing of masks, the desire of women to comfort themselves by buying lipstick can be far behind us.
Beauty expert and broadcaster Alison Young says, “Lipstick sales generally plunge in the summer, and I think we’ll see a further drop due to COVID-19 and the need to wear masks.”
However, Alison from London emphasizes that ‘lipstick will never die’.
“Lipstick is part of the makeup ritual, and although we have to wear masks when we travel and go to work, people still want to wear lipstick at home during video calls and when restrictions are relaxed and more socially distant gatherings can take place.”
Vicky King, a 17-year-old professional makeup artist and owner of Liverpool’s Glamorama Makeup, added: ‘Women wear lipstick and other makeup to boost their confidence. This is why cosmetic companies are doing historically well in times of crisis.
“People continue to buy cosmetics because it is an act of self-care. Just because we’re at home or wearing a mask doesn’t mean we don’t want to look and feel good every day.
“Even if we wear masks to work, we still want to bring out our best face. The simple act of applying makeup can instantly boost confidence and make you feel ready to take on the world.
‘Even during lockdown I regularly did my make-up. I feel so much better about myself and I’m in the mood to work. ‘
1. Use a durable foundation
Vicky said a long-lasting foundation with a matte formula is now a must so a base stays flawless even when you wear a covering over your face.
“Dewy, moisturizing formulas are more likely to rub off during the day, especially if you’re wearing a mask,” she explained. Matte formulas absorb excess oil, so your foundation won’t get shiny or smudged.
After applying your skincare routine, let the products soak in for about 20 minutes. I recommend that you prime your skin so that your foundation holds slightly and that it continues smoothly and evenly.
Primers not only make your foundation last longer, they make your skin look smoother, younger and smoother. Use a brush or damp beauty sponge to apply your foundation. Do not use your fingers as this will add excess oils and affect the life of the product.
Full coverage concealers tend to wear longer, but be careful not to apply them with a heavy hand. These high coverage formulas can crease under the eyes or sit in fine lines, so apply with a brush in thin layers.
Put your base with powder to make it last even longer. I prefer to use loose powders because you can really pack the product, especially in areas where makeup can disappear or become shiny during the day. You can also use powdered powder or tissue paper to update the areas that need it all day long. ‘
2. Use your bronzer to emphasize your eyes
Makeup expert Alison insisted that people now turn their attention to their eyes.
Top tips for reinventing your makeup look when wearing face masks
1. Use a durable foundation
2. Use bronzer to emphasize your eyes
3. Opt for bold colors
4. Wear fake lashes for extra emphasis
5. Mark the tops of cheekbones
6. Choose a long-lasting liquid lipstick
7. Adjusting the spray is essential
8. Clean your skin more often
She explained, “Masks cover the bottom half of your face, so shifting the focus of your makeup upwards and emphasizing your eyes is the best way to show your makeup.
‘A strong eyelash, eyeliner and defined eyebrows are the three main components for a beautiful eye makeup look, for all ages. For those with more mature and aging skin, focus on shade instead of shade on the eyes.
Mature skin tends to be dry, which means that too much shade can emphasize fine lines and wrinkles and overwhelm the eye area. In addition, eyeshadow works better in winter light because the bright summer sunlight can make darker and more powerful shadows too harsh. ‘
You can create a beautiful, fresh and natural eye look by shading the area with your bronzer and blusher. Use your bronzer to shade along the pencil line, then lightly swipe your blusher over the eyelids for a neutral, youthful shade that matches the rest of your makeup and still makes eyes pop. ‘
3. Focus on your eyes by wearing bold colors
For Vicky, sporty bold eyeshadow shades are a great way to draw attention to your eyes.
She said, “Now is the time to really play with your eyes because they will stand out more than ever when you wear a mask. Try a color block like purple or gold over your eyelid and use a gel-based eyeliner to create a flash that feels very modern.
‘You can’t go wrong with classically defined eyes. I like to use a taupe brown shade over the lid and blend a deeper brown in the eye line to make the eyes look bigger.
‘I then use a small shade brush with the deeper brown and swipe along the lower lash line to create a smoky line. I use a soft brown kohl to line the top lash line for extra definition.
‘Keeping your brows groomed and filled will nicely frame your face. Pluck obvious strays with tweezers, but don’t overdo it! There are some great eyebrow pencils and brow gels that are easy to use to fill in scarce areas. ‘
Vicky (pictured with one of the bold looks she suggests. It includes a blocky eyeshadow and a gel-based eyeliner to create a film that feels very modern)
4. Wear false lashes for extra emphasis on your eyes
Fake lashes are also a great way to make your eyes stand out, according to Vicky.
“Try wearing strip or cluster lashes for extra emphasis on your eyes,” she suggested. ‘I start applying mascara on the upper and lower lashes. Make sure it is not too thick or lumpy.
Apply a thin layer of glue along the lash band and leave for 30 seconds or until the glue is almost dry. Using tweezers, drop the lashes into the center of your lash line, then attach each corner.
“It takes some practice, but lashes really complete a gorgeous eye look. If necessary, apply more mascara to blend the false lashes into your natural lashes. You may also need to add more eyeliner to hide the lash line.
Cluster lashes are applied with tweezers and take much longer than strip lashes. Dip the end in the glue and place the cluster on the lash and not on the skin. Go from left to right so you apply them evenly. Build them up until you are happy with the look. If necessary, you can then carefully apply mascara. ‘
Make-up enthusiast Roisin Carr works in A&E and has worn make-up every day during her work, under all PPE. She said, “Wearing my makeup gives me confidence and strength! It’s like my war paint for today. Roisin (pictured above) also opts for a dark and bold eye look when wearing a mask
5. Apply a highlighter on the top of your cheekbones
Highlighting makes your face look more defined and adds shine to your skin, Vicky claimed.
She added, “You look like you’re well lit when applied correctly. I recommend applying the tops of your cheekbones towards your temples and also along your brow bone to lift your face.
Pop a little highlighter into the inner corners of the eyes. This immediately brightens your eyes and makes you look younger and awake. I would recommend using a powder highlighter, which has better staying power while wearing a mask.
Buff on your skin with a small brush so you can control where the light reflects, making sure you hit high points of the face. Think about where you want the light on a photo to hit your face and go for those areas. Choose powders that light up more than shimmer, as this will give you a radiant effect from the inside. ‘
6. Choose a long-lasting liquid lipstick
While lipstick might be off the grocery list for some, Vicky suggested opting for a durable one when buying it.
Vicky said, “If you wear lipstick, choose a long-lasting liquid lipstick that doesn’t rub off your mask. Your lips should be nice and smooth before applying this type of lipstick.
Exfoliate them with a wet flannel or soft children’s toothbrush to remove dry, flaky skin. Do not apply a lip balm just before your lip color as it won’t wear out for long.
“I always put some lip balm on my clients at the beginning of their makeup so it has time to go in before we get to their lips.
As we age we lose the definition of our lip line so you may want to use a lip pencil to redefine that shape. Then apply the long-lasting liquid lipstick and let it dry before eating, drinking or wearing your mask.
‘To remove long-lasting lipsticks, I recommend using an oil-based makeup remover or good old petroleum jelly. This will remove the color from your lips and also moisturize them. Then you want to apply lip balm to keep the skin supple. ‘
Business woman and makeup enthusiast Francesca Manca (pictured) opts for bold eyeliner when she wears her floral mask, but emphasizes that lipstick is still a very important part of her routine. She said, “It gives me strength and lifts me up on a bad day. Using the mask was just another test of my non-transferable, long-lasting lipstick cream ‘
7. Adjusting spray is essential
Vicky explained, “If you wear a mask to work, your makeup should be bulletproof. Setting a spray is essential to keep your makeup from sweating under your mask.
“It’s my secret weapon for weddings and other events that make-up should last 12 hours or more.
There are many types of nebulizers, choose one that best suits your skin type. I sometimes spray a makeup sponge with spray spray and dab the areas of the face where makeup tends to disappear, such as the nose and chin. This gives the extra stamina.
Whatever you do, don’t use hairspray! I can’t even begin to tell you how bad it is for your skin. The chemicals in hairspray dry out your face and cause further irritation. Instead, go for the setting spray, they are made to be used on delicate facial skin. ‘
8. Clean your skin more often
Vicky warned, “Make sure you take good care of your skin, because wearing masks can cause breakouts. Double clean after removing your makeup to make sure your pores are properly cleaned.
Don’t beat the skin with alcohol-based toners. Instead, opt for calming formulations that contain lavender or rose water, which soothe and replenish the skin.
Using a facial oil like rose hip seed at night will help the skin restore and retain hydration without making the skin oily. Follow with your favorite cream and don’t forget to moisturize under your eyes with an eye cream.
Many people who wear masks have experienced irritation around their mouth and chin, so be especially careful about the skin in that area. Sitting behind a mask creates a moist environment that can cause redness and irritation. Your skin needs some extra love. ‘