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As generative AI gains a foothold in enterprise products, how will companies bill for its use?


Enterprise software companies don’t waste time integrating generative AI into their products. In spite of the relatively recent explosion with interest in large language models built by companies like OpenAI and Anthropic, tech companies large and small are trying to incorporate the technology into their products and services.

You’ve seen the headlines by now: Slack is engaged in AI tooling; Anthropic builds a version of its own LLM for use within the business chat service; Box is working with generative AI toolingand thus is Adah. And Microsoft’s Bing just ripped the waitlist off its chat product. Business excitement for this new system of user-software interaction and user-driven creativity is widespread and more examples are popping up.

Wednesday, CEO of HubSpot Yamini Rangan told investors during the company’s call income that generative AI is going to change the business landscape “rapidly”.

Rangan explained why HubSpot would be a useful hub for generative AI to accelerate work, arguing that it has “unique data and broad distribution” while being at the “center of (its) customers’ workflows.”

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