Taylor Swift will have an entire city named after her when the highly anticipated Eras Tour kicks off in Glendale, Arizona next week.
Mayor Jerry P. Weiers plans to read a proclamation on March 13 that temporarily rename Glendale while the pop superstar presents his sold-out performance at the city’s State Farm Stadium, home of the Arizona Cardinals.
The marketing trick, according to 12 Newsit was inspired by the city’s desire to do “something very unusual” to celebrate Swift’s selection of the city as the first stop on her popular tour.
However, no information is yet available on what temporary name has been chosen to celebrate the “Shake It Off” singer.
Swift will play a pair of shows at the venue on March 17 and 18, with GAYLE and Paramore opening. State Farm Stadium is the same venue where Rihanna made history last month as the first woman to perform pregnant as a headliner at the Super Bowl LVII halftime show.
To give the “Bad Blood” singer a warm welcome, local restaurants are also adding to the fun by offering Swift-themed menu items, 12 News reported.
Last November, the Eras Tour was the center of a huge backlash after 2 million tickets were sold through Ticketmaster during the pre-sale period, amid hour-long delays and a website blackout. The ticket giant canceled the public sale, sparking a debacle that led to Senate Judiciary Committee hearings.