Are we living in the last era of cable TV?

A lot of people are switching from cable TV services to subscription-based online streaming for the simple reason that they can’t afford the monthly fees and prefer to eventually cut the cord. Moreover, the new generation is in fact considering to be a never-cord generation for the first time where they prefer watching their favorite content online or through paid streaming services. In the past five years, on average, cable bills have become 30% more costly. The rate of inflation is threefold and that does not include the addition of service charges to hide price increases. The primary reason people opt for the alternative of cutting the cord is not content. And contentment, for the larger portion, will come in the form of price and course better services. 

Cable TV is like a dinosaur – refusing to evolve

Dinosaurs vanished because they could not evolve to the changing environment – this is exactly what the cable is doing – refusing to evolve. Consumers have suffered staggering fees for ages, bad customer service, and overflowing packages that matched a payment worth a car to their cable operators. While a few leading names such as Spectrum cable, Xfinity TV, Cox cable, Mediacom, Frontier, and a few more are constantly working on improving their customer’s experience by bringing in the latest innovation whether in the form of DVRs, Apps, or bundle deals at a discounted price to no-contract services. There is a long list of cable service providers that truly need to up their game in order to make a mark amongst all and compete with the latest trends like for now we see streaming services and many more to come in the future. 

It’s in the middle of another transition, just like television has evolved from being a family event, after the cable has revealed channels in hundreds of numbers. Television will no longer be desired as it once was; it will only evolve as the market changes the content that is calculatedly selected rather than passively accepted. Most of the content is appreciated but people constantly desire more and improved content. 

On-demand content ensures that audiences can watch a purposely selected device at a suitable moment and streaming encourages viewers to watch on just about any device while on a plane, train or wandering around downtown.

It’s not a new development but has been much improved now. In the time of live streaming and wireless connectivity, there is still a desire for OTA antennas to provide access to free local broadcasting stations. The revolutionary shift in the content delivery way has changed our way of watching TV, it will not reduce the need for entertainment.

The pace of cord-cutting

The cable is in a gradual but unavoidable downturn. This helps cable and radio networks to convert their market model to over-the-top (OTT) programming. Studies suggest that OTT is reducing audiences just as soon as cord-cutting is trimming them. Consumers also watch TV as they pay; they just watch it differently.

The change to streaming does not come solely from cord-cutters, but even from cord-never, or those who have never had to pay for a TV subscription. Last year alone, 56.6 million US non-paying audiences merged the two groups. There are predictions that the population of these two groups will increase by 80 million by 2020.

Next-Gen TV

Most of the upgrades of hardware rely on fast-paced internet connectivity. Just about 10% of Americans have almost enough capacity to access multiple channels, thereby restricting the ease of cord-cutting.

The video format that is used by Next-gen TV is much more powerful, to the one as compared to Netflix, to transmit 4 K footage over-the-air. ATSC 3.0 signals can achieve improved transmission, also with a reasonably costlier indoor antenna. It offers image improvements and greater quality immersive sound that improve user experience. The new signal facilitates metadata for movies and TV shows, so you’ll be able to receive storyline summaries, images, and celebrity details as you do for streaming apps.

Television is here to stay

The big news is Cord-cutting, but viewers don’t get rid of any content, they’re currently watching more paying Programming on OTT like TBS or Discovery Channel than ever before. 

Many of the dissatisfied people also known as the cord-cutters would tell you that they paid less price but have a better level of entertainment than before. Technology advancement allows customers to expect – higher prices and greater options.