It has been reported for weeks that the couple’s relationship has been in crisis amid “crisis talks” between the two.
However, it now appears it was all just for publicity, as Sam Thompson shared a clip of himself arguing with his girlfriend Zara McDermott as part of a fake advert.
Sam, 31, who works with toothpaste brand Sensodyne, shared the ad on his Instagram on Thursday, saying he is “a softie” and that “there’s nothing wrong with being sensitive.”
In the comedy sketch, the pair argue as Sam brushes Zara’s teeth, who looks sad, before she says: “You know it’s also 100% recyclable, just like the bride and groom.”
The announcement comes after the former Love Island star She reportedly rushed to her parents’ home in Essex last month after a “fierce row” with Sam forced her to pack her bags and leave the home they share in London.
Sam Thompson has shared a clip of himself arguing with girlfriend Zara McDermott as part of a parody advert following reports of crisis talks.
In the comedy sketch, the pair argue as Sam brushes an unhappy-looking Zara’s teeth, before she shouts: “You know it’s also 100% recyclable, just like the bride and groom.”
The pair were also pictured together at the Soccer Aid after-party, where they appeared to engage in a heated exchange.
However, Zara, 27, took to Instagram the following day to address the images, saying she was giving the reality star “positive affirmations”, after they appeared to be having an argument.
At the start of the new ad, Sam says: “Teeth are a bit like girlfriends, some are more sensitive. Take my girlfriend for example,” as he puts his arm around Zara.
Unimpressed, she asks: “What is this? Are we making an announcement?” before putting on a fake smile.
While making a sad face, Sam brushes her teeth throughout the clip and adds: “And just like sensitive teeth, sensitive brides need all our extra love and care.”
Zara replies: “You literally cry when you can’t sleep. They’re real tears.”
As the commercial comes to an end, Zara grabs Sam’s wrist as he attempts to put the toothbrush in his mouth once again.
And, to finish off her insult, she says: “You know that it is also 100% recyclable, like the bride and groom. What do you think of that ad?”, before storming off.
Unimpressed, Zara asks: “What is this? Are we making an announcement?” before putting on a fake smile.
While making a sad face, Sam brushes her teeth throughout the clip and adds: “And just like sensitive teeth, sensitive brides need all our extra love and care.”
As the advert draws to a close, Zara grabs Sam’s wrist as he attempts to put the toothbrush in her mouth once again. In her final insult, she snaps: “You know it’s also 100% recyclable, just like boyfriends. What do you think of that advert?” before storming off.
On Thursday Zara made its First public appearance since reports of the couple’s crisis talks when she chose her father Alan as her Wimbledon plus one.
There was no sign of I’m A Celeb star Sam, who has been busy with work this week.
Meanwhile, on Wednesday, Sam broke his silence after being comforted by pal Pete Wicks at the TRIC Awards last week amid reports of his “crisis talks” with Zara.
In pictures obtained exclusively by MailOnline, the I’m A Celebrity winner was seen having an emotional exchange with his close friend in the smoking area of London’s Grosvenor House Hotel.
Sam appeared to burst into tears before Pete sweetly hugged him, however the Made In Chelsea star has now explained why he was so emotional.
Speaking on her Staying Relevant podcast, she revealed she had received some upsetting news that day, but confirmed she was not crying.
“I wasn’t crying, I wasn’t really crying. I just want everyone to know that now.
-Look, there’s no way around it. I had actually received some bad news, so I felt really sad, I’m not going to lie, but I was.
Zara reportedly rushed to her parents’ home in Essex last month after a “bad argument” with Sam forced her to pack her bags and leave the house they share in London.
On Thursday, Zara made her first public appearance since reports of the couple’s crisis talks when she chose her father Alan as her date at Wimbledon.
Sam explained that Pete took him to the back of the hotel to comfort him and give him a shoulder to cry on.
He explained: “I let it go, I let it all out. I headbutted Pete on the shoulder. I rubbed his armpit and he was really nice saying ‘I’m always there for you, blah, blah, blah’ and I felt really sorry for myself.”
At the awards, both the couple’s podcast and I’m A Celebrity were nominated, but neither managed to win the award.
Lightening the mood, Pete He joked: “Personally, I think it was Sam’s way of making it clear that we hadn’t won any awards. I think that’s where the tears came from.”
Sam did not address their relationship as he thanked his followers and listeners for reaching out and sharing their support following the TRIC photos.
He concluded: “I really appreciate it. Thank you so much. Everything is fine now, but it was a tough time.”
Sam and Zara were spotted filming together in Chelsea last week after rumours of trouble in their relationship surfaced.
The pair appeared to ignore the reports to focus on work, as shown by a video obtained exclusively by MailOnline showing them filming a project together.
A source close to the couple has said they are now trying to “work things out.”
The source said: Sun: ‘From ChristmasZara and Sam have been very busy with work and have had little quality time to see each other, and as a result, their relationship has suffered.
On Wednesday, Sam broke his silence after being comforted by friend Pete Wicks at the TRIC Awards last week amid reports of his “crisis talks” with Zara.
‘They both wanted to make the most of their careers and say yes to all the exciting opportunities offered to them.
“Last weekend, things came to a head and they had a huge fight. It was very upsetting and they needed some time to calm things down.”
According to the publication, Zara moved in with her parents in Essex before taking up a modelling job in Mallorca.
The reality star proceeded to post a cryptic message about staying positive as she quoted, “When life gives you lemons” alongside a photo of herself posing in a mini dress.
She is now back in Britain and the couple are believed to be trying to salvage their relationship.
The source also added that Zara returned home to try and “resolve their differences”. MailOnline has contacted representatives for Sam and Zara for comment.
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