With more and more fast food chains working together with Impossible Foods and Beyond Meat for vegetable burgers, Arby & # 39; s is going a completely different route.
The sandwich chain announced Wednesday that instead of & # 39; meat & # 39; from vegetables, the & # 39; vegetable & # 39; made entirely from meat.
Enter & # 39; the world's first & # 39; Megetable – or meat vegetable – a carrot that the chef of the brand has made from turkey fillet, rolled in carrot marinade.
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They have the meat! Arby & # 39; s today announced that instead of & # 39; meat & # 39; from vegetables, the & # 39; vegetable & # 39; is made entirely of meat
Well that's new! The chain debuted & # 39; the world's first & # 39; Megetable & # 39; – or meat vegetable – a carrot made from meat
Protein! The faux veggie looks like a carrot – until it is sliced, and reveals turkey on the inside
"Vegetable meat is the latest incarnation of making vegetables look like what Americans really want, which is great, tasty meat," said Jim Taylor, Arby's Chief Marketing Officer in a press release.
& # 39; In general, people know that we should eat vegetables every day. But 90 percent of Americans do not eat the recommended amount. So we said that if others can make meat from vegetables, why can't we make vegetables from meat? & # 39;
He hired Neville Craw, vice president of Culinary Innovation & Brand Executive Chef for Arby's, to make meat a dream.
& # 39; Jim called me and said it was time for us to change this paradigm of turning vegetables into meat, & # 39; Craw said.
& # 39; We kicked around some ideas and ended up creating the very first meat root, or Marrot. & # 39;
How it was made: the brand chef made the & # 39; Marrot & # 39; of turkey fillet
& # 39; Vegetable meat is the latest incarnation of making vegetables look like what Americans really want, what is great, tasty meat, & # 39; Jim Taylor, Arby & # 39; s Chief Marketing Officer, said
Some carrot flavor … The turkey was cut in the shape of a carrot and rolled in carrot marinade and a brûlée with maple syrup powder
Womp womp: The oven-roasted dish is actually not available to order at Arby & # 39; s
The & # 39; Marrot & # 39; looks exactly like a carrot in shape, color and size – except that it does not have exactly the same nutritional value as a real vegetable.
That is because it is almost entirely made from turkey.
Craw took the entire turkey breast and cut it into a carrot shape, wrapping each piece in plastic to create that conical look.
He then gives the meat an hour before rolling it into a carrot marinade and a brûlée with maple syrup powder.
Finally, he baked the meat in the oven for an hour before adding a spring of parsley to look like the green on top of a real carrot.
& # 39; We have never made such a thing. But most of the product development that Arby is working on is new to the industry. That is the exciting part of this job; "We are always innovating and hungry for more knowledge," Craw said.
Competition: The & # 39; Marrot & # 39; is the opposite of vegetable burgers such as the Impossible Burger
Difficult: those meat-based meat products – which look, taste and bleed like beef – appear in many restaurants
Unfortunately for curious customers, the faux carrot is actually not yet available for purchase.
In the meantime, however, other chains are in fact selling or at least testing vegetable meat alternatives.
So far, White Castle, Red Robin, Burger King, Hooters, Little Caesars, Carl & # 39; s Jr. and TGI Fridays include meatless & # 39; meat & # 39; added to their menus & # 39; s.
KFC also said it is researching plant-based alternatives, while IKEA is working on meatballs without meat.
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