Appy meal: the restaurant where you order and pay with your phone – and never even talk to a waiter
- Technically educated millennials can order food via an app in a restaurant
- The Swedish Pinchos chain will open its doors in a large British city outside of London
- & # 39; We definitely want to be in the UK within a year & # 39 ;, regular bosses have said
It is the ultimate dining experience for technically skilled millennials who use their smartphones happier than talking to a waiter.
The Swedish Pinchos chain is considering opening one of its tapas restaurants in Great Britain next year – allowing diners to reserve a table, order their food and pay their bill via their phone app.
The system means that customers don't even have to talk to staff and can leave quickly instead of waiting for the bill to arrive.
Orders via the telephone app: instead of a waiter, millennials can order everything via their app, including the bill with the Swedish chain
Pinchos & # 39; Hakan Tiderman said to The Mail on Sunday: & # 39; We've already researched the UK market and where we could open it first – London is great but very competitive and so we can start in another big city in the UK instead. But we definitely want to be in the UK within a year – it would be a real feather in our cap. & # 39;
Apps from chains such as Pizza Express, Wetherspoons, McDonald & # 39; s and technology company Quandoo – working with restaurants such as Côte – are becoming increasingly popular as customers can order food and drinks before they even arrive at the restaurant.
Pinchos, with sales of £ 84 million, describes itself as & # 39; an app business with restaurants, rather than a restaurant business with an app & # 39 ;.
Founded in Gothenburg in 2012 when it also launched its app, it now has 67 restaurants decorated in a flamboyant, circus-like theme. It serves small dishes from cuisines around the world such as hamburgers, dumplings and paella.
Popular: millions of customers have already enjoyed the food experience in Sweden
More than 2.5 million people in Sweden have downloaded the Pinchos app – a quarter of the country's population.
The informal dining sector in the UK is suffering from fierce competition and economic uncertainty, with many restaurants such as Jamie & # 39; s Italian closing their doors.
Some in the industry see the use of digital technology as a way to boost trade by ordering and paying as & # 39; frictionless & # 39; possible, especially for millennials who are more familiar with technology than with placing personal orders.
Food within reach: in the menu selection, diners can order food in a more comfortable environment
& # 39; It's just not in their DNA, & # 39; said Pierpaolo Zollo, Quandoo's vice president for business development. & # 39; It's not that they are shy, they just feel more comfortable this way and they want things to be immediate. & # 39;
More than 1.1 million people have already downloaded the Pizza Express app, launched last year, which allows people to pay for their meals on their table at the table without asking a waiter for the bill.
The sector of the sector also captures the app of the Wetherspoon pub chain, which has over 620,000 reviews on iTunes and allows people to have food and drinks delivered to their table.
Zollo said he has seen a huge increase in people who want to use the Quandoo app. & # 39; It takes an average of 12 minutes to get the bill and pay at the end of the meal. So if you can keep that under control, that's great for the experience. & # 39;
This frees up waiting staff to welcome diners, finish tables and focus on customer experience, he said.
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