Apple has announced his next era. Your experience using an iPhone, Mac or iPad will be guided and infused with artificial intelligence. Apple calls it, of course, Apple Intelligence. It will arrive at the end of this year. That’s right: we have another “AI” to deal with.
You may have heard a lot about how it makes Siri smarter, rewrites your emails and essays, creates never-before-seen emojis, and turns sketches into bland AI art.
it really is to Vision of the future. And while it’s not groundbreaking, thanks to Apple’s usual brilliance, it may well be one of the friendliest, most intuitive, and most useful implementations of generative AI seen to date.
However, the pressing factor for most of us is that we are not invited, and the iPhone is the most affected Apple device.
To use Apple Intelligence, you need an iPhone 15 Pro or iPhone 15 Pro Max. A normal iPhone 15 is useless, which means that a mobile phone less than a year old is, at least in this specific sense, obsolete. Mac users only need an Apple Silicon computer, meaning one released in 2020 or newer.
exclusion zone
A more cynical view of this is that these exclusion deadlines are tied to the average phone and laptop upgrade cycle. A person could be considered normal if they upgrade their phone every year. Buying a new laptop every year means you’re probably a sucker, a theft magnet, or just plain clumsy.
The reality is much more complicated. The computation required for at least some parts of Apple Intelligence is quite different than the average iPhone or Mac task.
And all of this has been hidden from the average generative AI or chatbot fan until now because of the way we’ve all been presented with this form. When you use ChatGPT, Midjourney, or even Adobe Photoshop’s Generative Fill feature, your own computer does almost none of the actual work.
This is done on remote cloud servers, which perform the necessary calculations and then simply transmit the final result to your phone or laptop. In this sense, generative AI to date has been more like a digital assistant, like Siri or Alexa. Sometimes it can do great things. But little to none of this actually happens on the device it’s used on.
Apple Intelligence will try, at least in part, to change that.
Apple’s family privacy game
Because? “You shouldn’t have to hand over every detail of your life to be stored and analyzed in someone’s AI cloud,” said Craig Federighi, Apple’s senior vice president of software engineering, during Apple’s announcement of the new features. Manzana.
“The cornerstone of the personal intelligence system is on-device processing. We’ve integrated it deeply into your iPhone, iPad and Mac, and all your apps, so you know your personal data without collecting it.”
