Apple TV app coming to Nvidia Shield

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Apple’s streaming TV app is coming to another platform today: Nvidia’s Shield. Shield owners will now able to access Apple TV Plus, rent movies through the Apple Store and access subscriptions to premium channels like Showtime and Starz that are set up through Apple.

The biggest hook is finally getting access to Apple TV Plus. Apple wants the streaming service to be accessible in as many places as possible to expand the number of viewers. And viewers must be able to access the service on any device connected to their TV if Apple wants to make sure people use it and stay signed in.

Apple TV Plus is already available through many of the most popular streaming devices. It is offered through Roku and Fire TV streaming devices, available on recent PlayStations and Xboxes, and supported on many Vizio, Sony, Samsung and LG TVs. The app came to Google’s latest Chromecast in February and would expand to other Android TV devices, such as the Shield, some time after that. The service supports Dolby Vision and Dolby Atmos on Shield devices.

The timing is right for Apple. Free Apple TV trials are about to expire for first-time users of the service. And the second season of the service’s biggest (and virtually only) hit, Ted Lasso, debuts on July 23. The more places Apple TV Plus is accessible, the more likely Apple will actually get paying subscribers.