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Apple tries trademark "Slofie"

It seemed that "slofies" could be a one-off joke when Apple mentioned them at the iPhone event last week, but the company is clearly satisfied with the invented term. Apple has on Friday an American trademark applied for on & # 39; Slofie & # 39 ;, which may give the company control over the use of the word.

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Slofies are Apple's name for slow-motion selfies, a feature that is new to the iPhone 11 models. The camera on the front of the phone can now record video at 120 frames per second, which, when delayed, results in a clear slow-motion effect. The results are good, although I am not convinced that they will become the Animoji-like phenomenon that Apple is hoping for.

Apple is applying for a trademark on slofies related to "downloadable computer software for use in capturing and recording video." completely made up word. Apple has reason to also want to prevent the creation of knock-off slofie apps, because slofies are exclusively intended for the new iPhones.

Despite the focus on apps, Apple does not really offer a slofie app or slofie mode on the new iPhones. The function just becomes & # 39; slo-mo & # 39; mentioned in Apple's camera app and current use of slofie by the company refers solely to the resulting videos, not the app or mode used to capture them.

Apple seems to hope that slofies will become a nice selling point for its new phones. The feature is listed on the Apple website and Apple presented a slofie ad during the phone launch event. It would not be surprising to see much more in the coming weeks when the phones are off. We have contacted Apple for comments.

I would not mind if Apple would take slofie for itself. I can't stop accidentally if & # 39; slowfie & # 39; to write, and I also & # 39; slowfi & # 39; written. In case you are wondering, a Hong Kong based company has tried to make a trademark SlowFi back in 2011 in connection with wireless communication. The trademark application and apparently the company are now defunct.

In case you were wondering, Apple had to pay $ 400 to submit this trademark application.