The head of Apple & # 39; s services and programming says the company has adopted a quality-over-quantity mindset when it comes to its upcoming Apple TV Plus service. This weekend, The Sunday Times released an interview with Eddy Cue, the senior vice president of Apple's Internet Software and Services, in which he talks about what to expect from the upcoming service to the service, which is expected to be launched later this fall.
The unveiling is a reproach to the Netflix programming model: releasing as much original content as possible to attract viewers. In the interview, Cue says that Apple will not "create the most" original content for users, but "will create the best." When asked about the Netflix model, he notes that "there is nothing wrong with that model, but it is not our model."
Apple is a late comer in the streaming video industry, after companies such as Amazon, Hulu and Netflix, who have already won legions of loyal users, among other things because of their efforts to produce their original content. Other media conglomerates also dive in: Disney, NBC Universal, and Warner Bros. have all announced their own platforms, which will start this year and next year.
Cue notes that Apple has not always been a leader in hardware, and pointed out that they were not the first to produce computers, smartphones or tablets. "We're trying to be the best, and we don't have to be the first to be the best," he said. He explains that although Apple doesn't & # 39; know a lot about television, except that we are big consumers of it & # 39 ;, it does & # 39; find the best people for it & # 39 ;. The company brought high-profile Hollywood executives to the market, Jamie Erlicht and Zack Van Amburg (formerly from Sony), as well Jay Hunt (formerly from UK & # 39; s Channel 4) to lead his television program & # 39; s.
Among them, the company has set up an impressive-looking series of projects, with shows from people such as J.J. Abrams, Steven Spielberg and Oprah Winfrey. Although Apple's slate sounds promising, we've only caught a glimpse: a sizzler reel during the company's unveiling event and a trailer for Moore's science fiction show, For all of humanity.
The interview revealed a handful of extra facts about what to expect from the TV service. Apple will apparently release new content every month and the first series from the gate will probably be his workshop drama, The morning show, which will function Reese Witherspoon and Jennifer Aniston. Cue notes that the series & # 39; real problems in the workplace & # 39; and that & # 39; on the quality bar it is really very good & # 39 ;. Apple certainly does not produce the same amount of content as its competitors are, and we will have to wait until this fall to see what the quality is.