With edge-to-edge screens, improved water resistance and a camera that can "perform a trillion operations on each photo," the latest line of Apple's iPhone may be the most impressive.
That is, in everything except names.
After weeks of speculation, Apple confirmed today that it is calling its new devices the iPhone XS and XS Max, and even accidentally leaked the information hours before launch.
The news found instantaneous ridicule on social networks, since Twitter users compared it with everything from energy drinks to comments about its "excessive" cost.
Others pointed out that this was a missed opportunity, arguing that the company should have called their XS Max, which has the largest iPhone screen yet, the iPhone XL.
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After weeks of speculation, Apple confirmed today that it is calling its new devices the iPhone XS and XS Max, and even accidentally leaked the information hours before launch. Despite the impressive specifications, Twitter users were not thrilled with the names
Apple unveiled its three new iPhones in September at an event at the Steve Jobs Theater in its Apple Park HQ.
This includes the 6.5-inch $ 1099 iPhone XS Max, the 5.8-inch $ 999 iPhone XS and the 6.19-inch $ 749 iPhone XR.
Like its predecessor, the iPhone X, the name is meant to be pronounced as the number 10. But, people are already reading it as X, and it's likely to become fashionable.
As a result, many have pointed out that it sounds like & # 39; excess & # 39; and & # 39; excess Max & # 39;
On Twitter, Apple fans are simultaneously cheering the new and elegant products and dragging the company by their choice of name.
"The maximum price of iPhone Xs reflects the name …" wrote the Twitter user @juhasaarinen.
"The new name of the Apple phone is iphone XS, which like any other iPhone would be EXCESSIVELY expensive," he tweeted @Bhavessshh.
"Did they really call the new iPhone the 'excess'? '' # XS? Is this a SNL sketch? '' Commented another user.
Others found that the lack of creativity of the company was a major problem, and many simply called the new names "dumb" and "lazy".
"These phones really look wonderful, but" iPhone XS Max "is the worst product name that Apple has introduced in this century," said Twitter user @gilbert.
Technical analyst Patrick O & # 39; Rourke joined the tweet: "I want to record that the iPhone Xs Max is a bad name for a smartphone …"
WHAT DO WE KNOW ABOUT THE IPHONE XS AND XS MAX?
The largest iPhone XS and XS Max are Apple's latest flagship devices.
The pair has a design and features similar to the existing iPhone X, including its much publicized Face ID unlocking system, with some key additions.
They hit stores on September 21, 2018 with the iPhone XS priced at $ 999 (£ 999) and the XS Max at a whopping $ 1,099 (£ 1,099).
Like the iPhone X, the XS has a 5.8-inch OLED screen, while the XS Max has a gigantic 6.5-inch OLED screen.
By way of comparison, the iPhone XS Max is even larger than the Galaxy Note 9, which covers 6.4 inches.
The XS and XS Max have dual 12 megapixel rear cameras and a 7 megapixel dual selfie camera, such as the iPhone X.
Apple launched its flagship XS Max and XS Max devices at an event in San Francisco on September 12
Apple has also reinforced the batteries charged in each phone.
It states that the iPhone XS runs for half an hour longer than the X last year, while the XS Max lasts an additional 1.5 hours.
The newer Apple phones have faster processors and better memory capabilities than their predecessor.
Both are loaded with Apple's new Bionic A12 chip, which according to Apple runs 15 percent faster than the A11 chip on the iPhone X.
The iPhone XS and the iPhone XS Max ship in 64GB, 256GB or 512GB, the largest integrated storage ever sent on an Apple branded smartphone.
They are available in gold, silver and space gray.
In any case, the new products have generated a lot of emotion.
During the launch event, Apple's Phil Schiller said the new phones are "incredible."
"The best iPhones we've made at one time," said Schiller.
The phones are equipped with faster processors and better memory capabilities than ever, relying on Apple's new Bionic A12 chip.
And, according to Schiller, the XS line presents the most beautiful iPhone we have made.