Apple kicks & # 39; stalking app & # 39; such as Patrol from the App Store after the data of Instagram users have been deleted
By Nic White for Daily Mail Australia
Instagram hides how many & # 39; likes & # 39; a message should attract more money from advertisers, not to promote the mental health of its users, experts claim.
The social media giant stopped the similar count on every post in July to prevent users from obsessively measuring their value based on their number.
& # 39; We hope this test takes away the pressure of how many likes a message will receive, so that you can focus on sharing the things you like, & # 39; it said.
Tammy Hembrow, with 10 million followers, promised to remove her Instagram account in protest against hiding likes from messages
& # 39; We are reconsidering Instagram's entire experience to address well-being issues and ensure that the Instagram community has a positive experience on our platform. & # 39;
However, marketing experts claim that this is a & # 39; bulls ** t & # 39; excuse for allowing companies to spend ad dollars by making it easier for them to compete with influencers.
& # 39; Let's stop the bulls ** t that this recent change is about reducing the incidence of mental health among their users, & # 39; said Murmur boss Dave Levett.
& # 39; It's about increasing ad revenue for the platform, and making Instagram more attractive for small businesses and brands to pump dollars into the growing social colossus. & # 39;
Levett said influencers made millions by selling everything from cosmetics to protein shakes, but Instagram saw no revenue.
& # 39; Instagram wants companies to spend money on the platform instead of influencers. This is purely a money game, & he said.
More than 25 million companies have Instagram profiles, but only two million buy ads, often because their involvement is overshadowed by bikini girls and fitness bloggers.
& # 39; Small and medium-sized businesses do not post or buy ads because they do not want low engagement. If their ads or messages only get a few likes, it looks bad. & # 39;
Another marketing insider said that buying an advertisement on Instagram is a & # 39; industry joke & # 39; was because they were so ineffective.
Instagrammer Mikaela Testa, who has fewer than 50,000 followers, went on an extremely tearing rage from the & # 39; like & # 39; prohibition of Instagram if & # 39; real damage outside & & # 39;
& # 39; Instagram took so long to implement a viable algorithm that all of these & # 39; influencers & # 39; taking it into their own hands, & # 39; they said.
& # 39; Instagram is a & # 39; likes-first & # 39; platform and advertisements do not, of course, get many likes, which means that reputable products often seem fake or not popular. & # 39;
Levett said that by hiding how many likes a post has, Instagram can level the playing field and & # 39; the barrier of social proof & # 39; prevents advertisers from taking a break.
& # 39; Those advertisers are now likely to see an increase in engagement, an increase in clickthrough rate, an increase in sales, and thereby pumping more dollars into the platform & # 39 ;, he said.
Levett said that if Instagram was serious about reducing the effects of the platform on mental health on users, it would instead implement the recommendations of a recent report from the British Royal Society for Public Health.
Comment has been requested from Instagram.
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