Apple is teasing major music announcements as rumors of lossless streaming increase


Apple Teases Big Apple Music Announcement. “Get ready,” a message in the service’s Browse tab reads, “music is about to change forever.” Tapping on the image will bring up an animated video, although it consists only of the music streaming service logo spinning in place. The teaser, first reported by MacRumors, is believed to refer to the rumors that Apple Music has lossless and hi-res music streaming features.

A launch of the new higher quality streaming is believed to be imminent after code referencing ‘Lossless’ and ‘Hi Res Lossless’ streaming layers appeared in the Android and web apps. According to the code in the Android app, the lossless layer supports music streaming at 24-bit / 48Hz (a small step up from the normal 16-bit / 44.1kHz of CD quality), while the lossless layer streams at high resolution with 24 bits. bit / 192 kHz.

Code in the Android app warns that these higher quality levels require more storage space and data to stream compared to existing quality. The current high quality of Apple Music consumes 6MB of data for a 3 minute song, but it can go up to 36MB with lossless and 145MB with lossless hi-res.

Of course, the benefit should be better sounding audio, similar to what’s already offered by Tidal, Amazon Music HD and Deezer. Spotify has also announced its own lossless HiFi tier, which will be launched later this year.

In addition to lossless and hi-res streaming, code snippets also contain mentions of ‘Dolby Audio’ and ‘Dolby Atmos’, 9to5Mac reports. The speculation is that the AirPods’ Spatial Audio features could be used in conjunction with Dolby’s surround sound technology.

Apple’s teaser doesn’t say when we can expect an official announcement, but some rumors suggest an announcement as early as Tuesday.