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Apple is now less than an hour away from the latest products. CEO Tim Cook tweeted a message this morning to cheer up fans

Apple introduces the latest iPhones TODAY: look here as the company takes off its new products on stage at the Steve Jobs Theater

  • Apple's live stream starts at 1 p.m. ET (10.00 AM PDT), from the Steve Jobs Theater
  • The company is expected to unveil the iPhone 11 and three new models: Pro, Max, 11R
  • Apple may also unveil an upgraded watch and details on its TV + streaming service
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Apple is now less than an hour away from the latest products.

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The company is organizing its annual autumn event today at 1 p.m. ET (10:00 am PDT) of the Steve Jobs Theater in Cupertino, California, where the iPhone 11 is expected to be introduced alongside Max and Pro models.

It can also reveal a more affordable handset called the 11R.

The invitation-only event will probably also provide an update for the Apple Watch and Apple TV hardware, along with new details about the new TV + streaming service.

Apple is now less than an hour away from the latest products. CEO Tim Cook tweeted a message this morning to cheer up fans

Apple is now less than an hour away from the latest products. CEO Tim Cook tweeted a message this morning to cheer up fans

HOW TO WATCH LIVE

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Apple's fall event takes place at the Steve Jobs Theater in Cupertino on Tuesday, September 10.

It starts at 10 p.m. PDT (1 p.m. ET) and is streamed live on the Apple website.

Click here to access the stream and details about the event.

Rumors that have circulated in recent months suggest that Apple could reinforce the camera on its latest iPhone, possibly with a trio of lenses this time.

However, analysts suspect that the design of the handset will remain largely the same compared to recent models, as Apple claims for 5G capable devices, which is not expected until next year.

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"I believe we are in an incremental holding pattern of up to 5G," said Patrick Moorhead of Moor Insights & Strategy Reuters before the event.

"Customers with iPhone X and higher probably have no reason to upgrade."

Prices for the new handsets are also expected to fall with those of recent years, with options ranging between $ 749 and $ 1,099 depending on size and features.

Services are likely to receive more attention this year following Apple's unveiling of its TV streaming service and video game platform last spring.

The company has yet to confirm the price details or a launch date for one of the new services.

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A few hours before the event, CEO Tim Cook tweeted a short message to cheer his followers: & # 39; Good morning from Cupertino! See you soon! & # 39;

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