Apple has just introduced the new iPhone 15 and the tech giant has wasted no time in capitalizing on the announcement.
Minutes after the company’s ‘Wonderlust’ event concluded, consumers spotted a new $29 USB-C to Lightning adapter on sale at the Apple Store.
While some praised Apple for the “affordable” price, others are up in arms about it: Many users shared on social media that they can get higher quality cables for under $10.
Also decorating the Apple Store are new iPhone 15 cases for up to $59, a fabric wallet with MagSafe, and USB-C charging cables with the same price as the adapter.
Minutes after the company’s ‘Wonderlust’ event concluded, consumers spotted the new $29 adapter on sale at the Apple Store.
Apple announced Tuesday that the iPhone 15 and new AirPods Pro will support USB-C charging
Rumors last year suggested that Apple was ready to introduce the USB-C port on the new iPhone 15.
But during Tuesday’s presentation, the company also announced the new connector for the latest version of its AirPods Pro headphones and wired EarPods headphones.
“USB-C has become a universally accepted standard, so we’re bringing it to the iPhone,” a presenter said during Apple’s launch event on Tuesday.
The USB-C connector for the iPhone 15 will allow consumers to charge the smartphone with the same cable used to power the Mac and iPad.
The move is the result of new EU rules approved last year that will require all small and medium-sized electronic devices to use a standard charging cable by the end of 2024 to reduce the number of cables users need for their devices and Help save consumers money and reduce energy consumption. -Long-term waste.
However, some experts have expressed concern about the number of obsolete cables created in the short term by the shift as Apple moves away from its proprietary Lightning connector.
Consumers have raised their own issues with the new charging adapter, primarily the $29 price tag.
One X user shared that he found “higher quality” cables on Amazon for just $9 each, but Amazon also offers adapters for as low as $3.99.
An X user shared that he found a better charging adapter on Amazon for less than $10
Consumers have raised issues with the new charging adapter, primarily with the $29 price tag.
Apple also added several cases with MagSafe, ranging from $49 to $59, and a new iPhone FineWoven Wallet with MagSafe for $59.
FineWoven is the company’s leather substitute in its fight to be more environmentally friendly.
The wallet is made “of a durable, sleek microtwill with a soft, suede-like feel,” according to Apple.
“The material is made with 68 percent post-consumer recycled content and has significantly lower carbon emissions compared to leather.”
The new iPhone 15, which starts at $799, features an all-new textured matte finish, a ceramic protector, and comes in five new colors: eye-catching pink, yellow, green, blue, and black.
The smartphone also includes an improved camera and iOS 17, adding NameDrop, Live Voicemail, and several other new features.
Apple just announced the new iPhone 15, and the tech giant has wasted no time in cashing in on the update.
A new $49 iPhone 15 case has built-in magnets that align with the smartphone’s battery
FineWoven is the company’s leather substitute in its fight to be more environmentally friendly. The wallet is made “of a durable, sleek microtwill with a soft, suede-like feel,” according to Apple.
Also decorating the Apple Store are USB-C charging cables that have the same price as the adapter.
Users will see a 48-megapixel camera, Dynamic Island, and AI-powered voice isolation that helps calls sound louder and clearer in a noisy environment.
The iPhone 15 will be available on September 22 and pre-orders will begin on Friday.
Kaiann Drance, Apple’s vice president of worldwide iPhone product marketing, said: “iPhone 15 and iPhone 15 Plus represent a huge leap forward with exciting camera innovations that inspire creativity, the intuitive Dynamic Island, and features like voice assist. road via satellite that make a real experience”. difference in the lives of users.
“This year we’re also taking the power of computational photography to new levels with a 48MP main camera with a new 24MP default option for super high-resolution photos, a new 2x telephoto option, and next-generation portraits.”
The iPhone 15 and iPhone 15 Plus, which start at $899, feature a 48-megapixel main camera, capable of offering double the telephoto option for capturing 4K photos and videos, and the new A16 bionic chips.
The iPhone 15 Plus has a 6.7-inch screen but the same features as the flagship model, which has a 6.1-inch screen.