Apple hopes to make a splash in Hollywood by releasing movies in theaters before they leave the company's streaming service
- Apple allegedly hopes to attract selection framework talent with theatrical releases
- Movies go to the big screen before being released on the Apple TV + streaming service
- & # 39; On the Rocks & # 39; from Sofia Coppola with Bill Murray will be one of the first releases
- Apple is one of the tough batters that storms into the streaming space of the subscription
According to a new report, Apple plans to give its long-length film productions extensive theatrical releases before being made available through its streaming TV service.
By pursuing deals where major projects are shown in theaters for weeks, the iPhone maker hopes to make it easier to attract major directors and producers, according to sources cited by the Wall Street Journal on Friday.
& # 39; On the Rocks & # 39; by Sofia Coppola, starring Bill Murray and produced in collaboration with & # 39; Moonlight & # 39; producers A24, will be among the first major theatrical releases from Apple by mid-2020.
Apple, which is spending $ 2 billion on original content this year, did not immediately respond to a request for comment from DailyMail.com.
Bill Murray and Sofia Coppola seen on location for & # 39; On The Rocks & # 39; in Manhattan in June. The film is said to be one of the first major releases of Apple in cinemas
Apple, a late participant in the streaming war, plans to launch Apple TV + on November 1 for $ 5 a month to compete with rivals such as Netflix and Walt Disney's upcoming streaming offering, Disney +.
Both rivals have deeper libraries and years of experience making hit shows, but have followed different approaches to the way they release content.
Netflix started debuting original films such as & # 39; Roma & # 39 ;, & # 39; Bird Box & # 39; and & # 39; The Ballad of Buster Scruggs & # 39; for limited runs in theaters, before being introduced to the streaming service.
But it is difficult to come to terms with large theater chains, who prefer movies like Martin Scorsese & # 39; s upcoming & # 39; s The Irishman & # 39; exclusive for months before being released online.
In a victory for Netflix and other streaming services, the Academy of Motion Picture Arts and Sciences voted this year not to change its rules to require Oscar nominees to play a national period in theaters.
Apple hopes that the release of some films will first help in theaters to attract major producers and directors who do not want their work to be seen only on the small screen
Under current eligibility rules, a movie must have at least a seven-day theater performance in a commercial theater in Los Angeles County, with at least three screenings per day for paid access.
Films released online on or after the first day of their theatrical qualification run will continue to be eligible. Netflix and other streamers have usually ensured suitability by renting a single theater in Los Angeles if a wider release is not planned.
Some prominent directors have objected to the idea that their films would usually be shown on the small screen, and the Apple movement can help it compete with Hollywood studios for talent.
Although Apple has reportedly committed more than $ 6 billion for original programming, it is still overshadowed by Netflix, which has a reported $ 10 billion budget for content and 151 million paid subscribers, as well as major studios.
Company shares declined marginally at $ 218.55 in afternoon trading.
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