Apple's design director, Jonathan Ive, told The FT that the problems created by Apple's technology "keep me awake"
The man behind the iPhone and Apple Watch revealed that he believes the company has a "moral responsibility" to deal with the effects of its technology.
As technology firms are attacked for their role in the addiction to phones and applications, Apple's design director, Jonathan Ive, told The FT that the problem "keeps me awake."
"If it is creating something new, it is inevitable that there are consequences that were not foreseen, some that will be great and others that are not so positive," he told the newspaper.
"There is a responsibility to try to predict as many consequences as possible and I think you have the moral responsibility to try to understand, try to mitigate those you did not predict," he said.
"I think it's part of Apple's culture to believe that there is a responsibility that does not end when a product is shipped.
Part of Apple's response to the problem, called Screen Time, was launched as part of the free iOS 12 software update for iPhones, iPads and iPod Touch.
Technology companies have been increasingly attacked for their role in addiction to phones and applications
It offers new tools to manage screen time, since users can see how often they (or their children) picked up the phone after bedtime or the time they were on Instagram at work.
Apple's design director also revealed that he attended Princess Eugenia's wedding, and said he met his father, Prince Andrew, who was photographed at the wedding with an Apple Watch, a decade ago.
Last week I told the Wired25 conference in San Francisco that the nature of innovation is that you can not predict all the consequences.
"In my experience, there have been amazing consequences," he told Anna Wintour.
& # 39; Some fabulous, and others less & # 39;
I spoke to Anna Wintour at the WIRED25 Summit, who opened the interrogation with a question about addiction.
"First there were iPhones, and now there is addiction to the iPhone," said Wintour.
& # 39; How do you feel about that? Is the world too connected?
"I think it's good to be connected," I replied.
"I think the real question is what do you do with that connection."
"We've been working hard in terms not only of understanding how long you use a device, but how you use it," I said.
I have said the key to overcoming addiction in the human connection.
He said the work that Apple has been doing on emoji and messaging is meant to "restore some humanity to the way we connect."
He also referred to Apple's secret and said: "I've been doing this for long enough where I really feel the responsibility not to confuse or add more noise about what is being worked on because I know it sometimes does not work."
Wintour also asked what keeps Ive in Apple, and says emotion was the key.
"If you lose that childhood emotion, I think it's time to do something else."
Wintour asked him if he was at that point, to which he replied & # 39; Oh, God no. & # 39;
HOW TO USE THE APPLE SCREEN TIME
To use the function in iOS 12, go to the Settings menu on your device.
Scroll to the new section & # 39; Screen Time & # 39 ;.
The tool is buried between its settings for Notifications and Sounds.
ARCHIVE: this June 4, 2018, file photo Apple CEO Tim Cook speaks during an announcement of new products at the Apple Worldwide Developers Conference in San Jose, California. Apple and Google want to help you spend less time with your phones. With your new tools to manage screen time, you can see how often you picked up the phone, for example, after bedtime. Apple's tools also allow you to control how much time your children spend on devices, if you're worried that the screens are moving away from sleep or exercise.
Tap Screen time to see the statistics of your device.
You can see how often you remove your iOS device, what applications you are using, what applications are sending the most notifications and other details.
You can alternate statistics between the last 24 hours and the last seven days.