Apple could LOSE its title of most valuable company in the world to Google, Microsoft or Amazon in the fierce race for artificial intelligence
- Analysts say iPhone giant was slow to develop its AI technology
- The world’s first $3 trillion billionaire launches his new iPhone 15 on Tuesday
- This comes after $200 billion was deducted from the stock price amid growing tension between America and China.
Apple could lose its place as the world’s most valuable company to Silicon Valley rivals Amazon, Microsoft or Google due to their pioneering work in artificial intelligence (AI).
The tech giant became the world’s first $3 trillion company earlier this year thanks to 2.2 billion iPhones sold since 2007, and will unveil its new iPhone 15 tomorrow at its Apple Park headquarters in Cupertino, California.
But the company saw $200 billion wiped from its share price last week due to growing hostility from China, and faces allegations it could be “doomed” by its failure to develop a internal version of the technology that powers the AI revolution.
“It’s difficult to pick losers today because it’s very early. However, we think the big winners are arms dealers who host extended language models (LLMs), said analyst Laura Martin of Needham.
“Not only do their LLMs have the lowest cost structures and first-mover advantages, but their average lifetime value per Cloud customer is poised to skyrocket due to the inflexibility of applications built on their LLMs.
Apple CEO Tim Cook remains cautious about the development of AI at his company.
“Not only do their LLMs have the lowest cost structures and first-mover advantages, but their average lifetime value per Cloud customer is poised to skyrocket due to the inflexibility of applications built on their LLMs.
Microsoft, Amazon and Alphabet, Google’s parent company, have spent billions of dollars on LLMs that crawl and populate millions of Internet pages through linguistic algorithms to produce answers to questions posed by human users.
Apple has now reportedly increased its spending on AI development to millions of dollars per day under a 16-person team led by former Google engineers.
And the initiates said Information that its prototype, known as Ajax GPT, would be more powerful than OpenAI’s GPT3.5.
But Needham warns that companies without their own LLM are already at risk of being priced out of the market as the uses of AI expand.
“Generative AI will redefine the basis of competition for media and internet companies,” Martin told marketwatch.com.
Apple has been the world’s most valuable company for most of the past 12 years, but regained only a small portion of the value lost last week following reports that the Chinese government was cracking down on iPhone usage among government employees.
China’s iPhone crackdown comes as tensions rise between Washington and Beijing and shows that even Apple’s long-standing good relationship with the Chinese government cannot protect it from geopolitical headwinds.
“Beijing is seeking to reduce its dependence on American technology, but this (ban) poses a significant obstacle for Apple, as China is its largest international market and accounts for around 20 percent of its revenue,” said Victoria Scholar, Head of Investments at Apple. Interactive Investor, a UK investment platform.
Chinese tech company Huawei also spooked Apple and the U.S. government earlier this month with the launch of its Mate X5 and Mate 60 Pro+ containing the advanced chips Washington hoped its sanctions would prevent China from developing.
The US Commerce Department said it was working to obtain more information “on the character and composition” of the Huawei chip that may violate trade restrictions.

2.4 billion iPhones have been sold worldwide since their launch in 2007, but will it simply be a platform for other companies’ artificial intelligence?
Microsoft, which developed the Gorilla LLM, spent years in the late 1990s and early 2000s as the world’s most valuable company and briefly regained the top spot in 2021.
Alphabet promotes its Bard LLM on its Google search engine, while Amazon is the developer behind Alexa.
But Needham says the battle for top spot will be played out over the next ten years, and many analysts insist Apple will remain a tech titan with a “golden installed base of two billion consumers.”
“Apple is the heart and lungs of Cupertino, and it’s the best consumer brand in the world,” said Wedbush analyst Dan Ives.