Apple has yet to make waves in augmented reality (AR), but a recent interview from CEO Tim Cook suggests the tech giant is heading down the path with a focus on making conversations better.
Cook spoke to Kara Swisher before The New York Times Monday about Apple’s upcoming technologies, especially AR and a self-driving car.
When it comes to AR, Cook said it is “ critical ” to Apple’s future and said it could be used to improve conversations.
“You and I are having a great conversation right now. No doubt it could be even better if we could expand our discussion with graphs or other stuff to pop up, ” said Cook.
The CEO also discussed rumors about Apple’s car, highlighting how the tech giant likes to “integrate hardware, software and services.”
Cook, however, refuses to answer Swisher’s question of whether the combination would be ‘in the form of a car of the technology in a car’.
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Apple has yet to make waves in augmented reality (AR), but a recent interview from CEO Tim Cook suggests the tech giant is heading down the path with a focus on making conversations better. Cook spoke to Kara Swisher for The New York Times on Monday
In addition to talking about Apple, Cook also revealed that he doesn’t see himself on the apple in 10 years.
’10 years more, probably not. But I can tell you I feel great now. And the date is not in sight, ”he told Swisher.
“But ten years more is a long time and probably not ten years more.”
Apple is reportedly working on an AR headset or goggles that could take the stage at the Worldwide Developers Conference on June 7, but the tech company has yet to confirm.
Apple is reportedly working on an AR headset or goggles that could take the stage at the Worldwide Developers Conference on June 7, but the tech company has yet to confirm. Pictured is the announcement Apple shared for the event
But Cook’s statements suggest the technology could launch this year, positioning it against Facebook’s Oculus.
AR seemed to be gaining more interest amid the coronavirus pandemic that left workers more than a year from now on the office and their homes.
Facebook CEO Mark Zuckerberg envisions the technology that allows people to collaborate, even in different locations.
Zuckerberg has previously discussed AR with the idea that the technology will have to be made in socially acceptable glasses with thick glasses, which may indicate that Facebook is currently working on a device.
Microsoft (pictured) has also joined the race with the launch of its Microsoft Mesh last month, a mix-reality system that uses the company’s HoloLens headset, allowing users in different locations to interact with themselves as a hologram. ‘shine’.
WHAT IS THE DIFFERENCE BETWEEN AR AND VR?
Virtual reality is a computer generated simulation of an environment or situation
- It immerses the user by giving him the feeling that he is in the simulated reality through image and sound
- For example, in VR you might feel like you’re climbing a mountain while at home
In contrast, augmented reality superimposes computer-generated images on an existing reality
- AR has been developed into apps for bringing digital components into the real world
- For example, in the Pokemon Go app, the characters appear to appear in real world scenarios
Microsoft has also joined the race with last month’s launch of Microsoft Mesh, a mix-reality system that uses the company’s HoloLens headset, allowing users in different locations to ‘beam’ themselves into different experiences like a hologram.
Users can ‘teleport’ to an office to attend a meeting or view 3D content in augmented reality that others can replay in augmented reality.
So as other tech giants are developing AR tech, it may come as no surprise that Apple wants a piece of the action.
“When I think about that in different areas, be it health, education, gaming, or retail, I already see AR taking off in some of these areas through the use of the phone. And I think the promise is even greater in the future, ”Cook told Swisher.
Along with rumors of AR technology, Apple has long since been developing its own car – and a car that is self-driving.
‘I think autonomy itself is a core technology. If you step back a bit, the car is a robot in many ways, ”Cook said.
‘A self-driving car is a robot. And so there are many things you can do with autonomy. And we’ll see what Apple does. We investigate so many things internally. Many of them never see the light of day. I’m not saying they won’t. ‘
However, the CEO also said, “As for the work we do there, I will of course be a little bit cautious about that.”