Apple CEO Tim Cook calls for the creation of a privacy bill that allows users to view their data on demand & # 39; can delete
Tim Cook, Apple's CEO, has doubled his consumer data protection call.
In an editorial magazine for Time, the Apple chief called on US lawmakers to create a privacy law that would allow users to view and delete data online.
Cook has repeatedly pleaded for consumers to have more control over their data and hit companies like Facebook for wrongly handling such information.
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In an editorial magazine for Time, Apple chief Tim Cook called upon American lawmakers to submit a privacy bill that would allow users to view and delete data online.
Cook wrote that the US is a data broker clearinghouse & # 39; have to set up where all data brokers or organizations that collect user data and sell it to third parties must register.
There consumers could view transactions with their personal data and their data on demand & # 39; can remove, free, easy and online, once and for all. & # 39;
He said that every new US legislation should give consumers more power.
Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Cook wrote.
He then called the extensive network of data brokers as a shadow economy & # 39; which largely operates without any supervision from consumers, regulators and legislators.
Cook said that any legislation should minimize the collection of personal data, give consumers the right to see and delete the data harvested on them, and to build more security around these sensitive data.
Apple released a giant ad earlier this month near the Consumer Electronics Show in Las Vegas, where it attracted the privacy privileges of users, in a clear hit against Amazon and Google
"Consumers should not allow another year to tolerate companies that irresponsibly collect huge user profiles, data leaks that seem uncontrollable and the disappearing ability to control our own digital life." Cook wrote.
& # 39; This problem is solvable – it is not too big, too difficult or too late. & # 39;
The CEO of Apple has increasingly strengthened its calls for more regulation of user data.
Several legislators and activist organizations have proposed data privacy measures, some of which contain elements of the European Union's sweeping general data protection regulation.
In recent months, Cook has made sharp criticism of technological rivals such as Facebook and Google about business models that are based on collecting and monetizing personal data.
WHAT TYPES OF DATA DOES APPLE HAVE COLLECTED WITH YOU?
Apple has rolled out a privacy portal for American users after its launch in the EU in May.
Through the portal, users can download all data that Apple has on them.
It can take up to a week for the file to be sent.
Like other data transfer functions, users are emailed a file with all data in a compatible format so that it can be moved to a new cloud service if they want.
Users go to the Apple privacy site and receive the order to log in to their account. From there it gives them the opportunity to request a copy of their data, to correct them and to delete their account
These are the types of data that Apple has stored from users:
- Apple ID information
- App Store activity
- Apple Music activity
- AppleCare history
- iCloud photo & # 39; s
- Documents stored in the iCloud
- iCloud bookmarks
- App usage history
- iCloud contacts
- Statistics from Game Center
- Marketing subscriptions
In an interview with MSNBC last year, Cook criticized the well-documented data collection techniques of Facebook, which deletes large amounts of personal user information, creating detailed user profiles and selling them to advertisers.
& # 39; We could make a lot of money if we would generate revenue from our customers, & # 39; Cook explained.
& # 39; If our customers were our product. We have chosen not to do that. & # 39;
Last year he said in a speech in Brussels that personal data of consumers with military efficiency against us are armed. & # 39;
& # 39; In 2019 it's time to stand up for the right to privacy – yours, mine, ours, & # 39; Cook wrote in Time.
He said that consumers should have the right to minimize personal data & # 39 ;, whereby companies & # 39; must discard identification information from customer data or avoid collecting in the first place & # 39 ;.
Cook said that users must have the right to data & # 39; minimized & # 39; to have, with companies that & # 39; are required to discard identifying information from customer data or avoid being collected in the first place & # 39;
In addition, Cook said that people should have the right to know what data is being collected and why & # 39; and making it easy to access, correct and delete personal data.
He said that new legislation plays an important role in helping companies win back consumer confidence.
Technology has the potential to change the world for the better, but it will never reach that potential without the full trust and confidence of the people who use it, "he said.