Apple seems to have abandoned its AirPower wireless charging device.
First introduced a year ago during the iPhone X launch event, the device was designed to be an all-in-one wireless charger for iPhone, Apple Watch and AirPods.
But despite the fact that the latest range of iPhone Xs presented yesterday is equipped with wireless charging capabilities, the Californian firm remained reserved about its own charging solution.
Apple has also removed all the prominent references from its online retail store, bar a trademark for the name buried in the legal section of your site.
For now, those who buy the latest Apple hardware will have to buy a third-party solution that is compatible with the Qi wireless charging standard.
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It was meant to be the wireless charging accessory to free users from the tyranny of the cables, but it seems that Apple has quietly abandoned its AirPower gadget charging mat (pictured)
Apple was expected to launch its wireless charging accessory along with its new iPhone models during yesterday's hardware event.
At the time of the launch of the iPhone X last year, the Cupertino company said it expected the device to be available for purchase in 2018, but did not specify a date.
Since then, AirPower has not been discussed publicly by Apple.
However, the release date has been quietly removed from the official website amid a wave of rumors that the company is struggling with wireless technology.
In a rare move for Apple, it has suggested iPhone customers buy Mophie, Belkin and Logitech charging centers, which also appear in their online retail store.
Writing on Twitter, the renowned Apple expert, John Gruber, said: "AirPower must be well and truly f *****. Nobody at Apple will say a word about it, even outside the registry.
"And as a result, they did not even mention the inductive load during the event, although the XS and the XR charge faster than the X."
Apple has not publicly discussed AirPower since it was first announced last September. At the time, Apple said it expected the device to be available for purchase in 2018.
Speaking onstage during the iPhone 2017 event, Apple's senior vice president of global marketing, Phil Schiller, said: "We hope that people will love it and that it will encourage others to create more advanced solutions based on technology like this.
We're going to work with the Qi standards team to incorporate these benefits into the future of standards to make wireless charging better for everyone. So look for the AirPower charger next year.
One of the biggest problems that is believed to be causing delays with Apple AirPower is the mechanism to charge three devices separately, including an iPhone, Apple Watch and wireless AirPods, simultaneously on the same surface.
The amount of power required to charge all the devices is causing some problems with overheating, according to the latest rumors from within Apple.
A multi-device loading mechanism would probably require charging components of different sizes for all three types of devices, which would overlap the entire carpet, which could generate dangerous levels of heat.
Apple also hoped to allow people to place their devices anywhere on the AirPower platform to load, however, this supposedly requires incredibly complex circuitry.
Most wireless chargers highlight a designated area where the phone needs to be placed to extract energy.
HOW DOES THE WIRELESS CHARGE WORK?
Wireless charging as a concept has existed since Nikola Tesla, a Croatian inventor, first suggested in the 19th century that energy could be transferred between two objects through an electromagnetic field.
The loading platform contains a loop of cables wrapped around a bar magnet, known as an inductor.
When an electric current passes through the network through the spiral cable, it creates an electromagnetic field around the magnet.
This can be used to transfer a voltage (or charge) to the smartphone.
It is rumored that Apple is working on a charging system that will operate at 7.5 watts.
That means it will not offer faster charging speeds than conventional chargers, which offer 15 watts as standard.
AirPower is based on the Qi charging standard, which powers wireless chargers for Android and iOS smartphones alike.
However, Apple claimed to have added a number of software features to improve the wireless charging experience when used with its iPhone and Watch products.
AirPower is expected to include a custom Apple chip that runs a reduced version of the iOS operating system to perform power management on the device and pairing with the devices that are placed on the loading platform.
A year has passed since AirPower was first announced and, without seeing the device yet, many point out that it highlights Apple's growing supply chain problem.
Apple faced similar problems with the HomePod smart speaker, which was launched this year, about six months after the device was first announced.
But many are calling for the slow release of Apple's AirPower for the company.
"Fortunately, Apple learns a lesson to announce products that will be shipped soon or immediately after announcing," Ben Bajarin, analyst at Creative Strategies, told Bloomberg in June.