Anti-abortion billboard advertisement is aborted on Pacific Highway in Lake Macquarie, New South Wales

Anti-abortion billboard ad is being demolished from next to a busy highway after a huge setback

  • Anti-abortion billboard has been removed from a New South Wales highway
  • In the advertisement was a woman who made a love heart above her pregnant belly
  • Petition requested its removal and the owner of the advertising space removed it
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An anti-abortion billboard ad that was placed next to a busy highway, broke down after a huge setback.

The billboard, depicting a woman making a love heart with her hands in front of her pregnant belly, was placed on Pacific Highway in Belmont North, Lake Macquarie, on the north coast of New South Wales,

The advertisement was created by the anti-abortion group Emily & # 39; s Voice and contains the sentence: & # 39; A heart beats at four weeks & # 39 ;.

Shaynie Croese was so upset by the billboard that she started a petition calling for it to disappear – and has now won her fight.

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An anti-abortion billboard ad that was placed next to a busy highway, broke down after a huge setback

An anti-abortion billboard ad that was placed next to a busy highway, broke down after a huge setback

Oh, media, the advertising space company, said they removed it because & # 39; it could be offensive & # 39; and & # 39; did not meet our own guidelines & # 39 ;.

& # 39; The advertiser has been notified of our decision and has reimbursed its costs, and the ads are being removed immediately & # 39 ;, said a spokesperson.

Emily & # 39; s Voice chief executive Paul O & # 39; Rourke had previously defended the billboard. and said more than a dozen have been posted in New South Wales, Queensland and Tasmania with the same message.

& # 39; The billboard does not tell women what to do with their bodies & # 39 ;, it mentions a scientific fact and refers to a website where women have access to information to make an informed choice, & # 39; O & # 39; Rourke to Daily Mail Australia.

The ad was shown on buses in Newcastle before NSW Transport Minister Andrew Constance called for removal last month, and on Facebook wrote that he & # 39; shocked & # 39; used to be.

The sign was recently seen on buses in Newcastle (photo) before Transport Minister Andrew Constance called for removal
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The sign was recently seen on buses in Newcastle (photo) before Transport Minister Andrew Constance called for removal

The sign was recently seen on buses in Newcastle (photo) before Transport Minister Andrew Constance called for removal

After the bus ads were removed, O & # 39; Rourke wrote in a blog post on the website of Emily & # 39; s Voice that he was surprised that the messages had received complaints.

& # 39; The ads were approved by Go Transit and, presumably, the bus operators, before being placed on buses. Go Transit found the ads to be suitable, sensitive and measured, our stated intentions, & said Mr. R & rourke.

& # 39; Neither the advertisement nor the website contain images or information that is in any way ashamed, condemned or critical of women who may have had an abortion.

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& # 39; We are fiercely pro-women and for children. & # 39;

Emily & # 39; s Voice CEO claims that the message (photo) does not tell women what to do with their body, but provides information where they can make an informed choice

Emily & # 39; s Voice CEO claims that the message (photo) does not tell women what to do with their body, but provides information where they can make an informed choice

Emily & # 39; s Voice CEO claims that the message (photo) does not tell women what to do with their body, but provides information where they can make an informed choice

O & # 39; Rourke claimed that the billboards were no different than those that warn people about cancer or car accidents.

The billboard was placed on a private property of Josephine Gatt and her husband.

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Mrs Gatt told Nine News earlier that the billboard had been used up for many years.

& # 39; The billboard company approached my husband to set up the billboard. I have nothing to do with what is put there, & she said.

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