Another fast-food giant has entered the value war as chains struggle to win back customers.
Dunkin’ Donuts has launched its own $6 meal for the fall season.
The offer includes a medium hot or iced coffee, bacon, egg and cheese sandwich and fries.
The chain has launched the new offering alongside its new seasonal menu, which includes items like the Pumpkin Spice Latte and Apple Cider Donuts.
The agreement does not yet have a set end date, but is expected to last through the fall season.
Analysis shows the deal offers a discount of around 42 percent when purchasing the items separately.
The offer offers a discount of around 42 percent compared to ordering the items separately, according to Dive Restaurant analysis.
A medium iced coffee, egg, bacon and cheese sandwich with hash browns cost $10.37 before tax in one Connecticut order, compared with the $6 meal, the publication reported.
If you prefer a hot coffee, the items separately would cost a total of $9.77, or a discount of about 39 percent.
Dunkin’s fall limited-time menu includes a pumpkin spice latte, apple cider donuts, almond spice lattes and pumpkin baked goods.
The doughnut chain joins a host of other fast-food brands that have relied heavily on value offerings to try to win back customers who have cut back on eating out after two years of price increases.
McDonald’s, Wendy’s, Burger King, Starbucks, Popeyes and Taco Bell have all launched new value offerings this year.
McDonald’s introduced a $5 meal deal earlier this summer that includes a McChicken or McDouble, four chicken nuggets, fries and a drink.
Burger King’s rival Food your way for $5 offers the possibility of choosing between three sandwiches (a Whopper Jr, a Bacon Cheeseburger or a Chicken Jr), as well as four chicken nuggets, French fries and a soft drink.
Dunkin’s fall menu includes pumpkin spice lattes and pumpkin-flavored baked goods.
McDonald’s $5 deal includes a McChicken or McDouble, four chicken nuggets, fries and a drink.
Currently, Wendy’s has a $3 breakfast deal and also a four-item meal for $5 similar to McDonald’s and Burger King.
Popular sandwich chain Jimmy John’s is offering a $10 total meal package, which includes an 8-inch sandwich, a fountain drink, fries and a cookie or brownie.
Starbucks also made a surprise entry into the value wars earlier this summer with a $5 coffee-and-breakfast-food combo.
Casual restaurant chains such as Applebee’s have also entered the value-priced dining market in an attempt to steal customers from fast-food rivals such as McDonald’s.
The decision to compete with fast food chains echoes that of Chilli’s, which also recently launched its new ‘Big Smasher’. – a larger version of the Big Mac, which comes with fries and a drink for less than $10.
