Iconic American beer brand Molson Coors has become the latest corporate giant to announce a major rollback of its diversity, equity and inclusion (DEI) policies.
The company behind Coors Light and Miller Light revealed the sweeping changes in an internal letter to employees, obtained by conservative activist Robby Starbuck.
“Last week I sent a message to @CoorsLight and @MolsonCoors executives to let them know I planned to expose their proactive policies. Today they are making preemptive changes,” he announced in a post on X.
The company he told Fox Business which is eliminating DEI training and diversity goals for suppliers, as well as moving to link executive pay only to business performance and not “aspirational representation goals.”
Iconic American beer brand Molson Coors has become the latest corporate giant to announce a major rollback of its diversity, equity and inclusion (DEI) policies.
The brewing company behind Coors Light revealed the sweeping changes in an internal letter to employees, obtained by conservative activist Robby Starbuck
Molson Coors will also withdraw from the Human Rights Campaign’s Corporate Equality Index for LGBTQ employees, Fox Business reported.
Starbuck added that the company also End ‘divisive event donations’.
The company’s dramatic about-face comes after similar moves by other major companies, all of which have faced intense scrutiny from right-wing activists over their “woke” policies.
In recent weeks, Jack Daniel’s, Harley-Davidson, Tractor Supply and John Deere have all reversed their stances on their DEI policies amid anger from conservative consumers who reject progressive policies.
“Our campaigns are so effective that we are getting multi-million dollar organizations to change their policies without me even posting anything, just out of fear of being the next company we expose,” Starbuck wrote in his post.
The company is set to eliminate all DEI training programs, abandon stated supplier diversity goals, end donations to divisive events, and withdraw from the Human Rights Campaign’s Corporate Equality Index.
“The American business landscape is rapidly shifting toward sanity and neutrality. We are now the trend, not the anomaly. We are winning, and one by one, we will bring sanity back to American business,” he added.
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