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A viral photo shows a row of Elf Cosmetics make-up in an unknown destination where only the dark foundation shadow is marked with an anti-theft sticker

Target is taken under fire after a viral photo shows only the darkest shades of Elf Cosmetics foundations marked with anti-theft stickers.

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A Twitter user shared the previously deleted message earlier this week in a tweet addressed to the retail giant who collected more than 16,000 retweets.

The photo showed rows of foundations with different skin tones, but four of the dark tones were covered with stickers with the text: & # 39; This article is electronically protected. & # 39;

A viral photo shows a row of Elf Cosmetics make-up in an unknown destination where only the dark foundation shadow is marked with an anti-theft sticker

A viral photo shows a row of Elf Cosmetics make-up in an unknown destination where only the dark foundation shadow is marked with an anti-theft sticker

& # 39; Any reason why you should only place this anti-theft device in the darkest tones, & # 39; the user wrote while tagging Target's Twitter account.

Told the user Daily Dot that they did not take the photo themselves, but initially saw it on Facebook and decided to post it again.

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It is unclear where this Target store is located.

Angry shoppers have used Twitter to accuse the retailer of profiling their shoppers and imply that only the darker skin tones are stolen

Angry shoppers have used Twitter to accuse the retailer of profiling their shoppers and imply that only the darker skin tones are stolen

Angry shoppers have used Twitter to accuse the retailer of profiling their shoppers and imply that only the darker skin tones are stolen

Since it reached Twitter, the photo has triggered a series of responses with indignation that has taken the lead among users.

A user wrote on Thursday: & # 39; Do they mean that dark skin tones are the only ones being stolen? & # 39;

A woman pulled Walmart and said she saw something similar on black hair products.

& # 39; I'm almost fed up with Target and Walmart with the subliminal shadow I've seen on ONLY black hair products, & # 39; she said.

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One user questioned the store's leadership with regard to such alleged surveillance.

They wrote: & # 39; Whaaaaat the f ***. I actually don't see any anti-theft stickers on makeup, let alone blow it on like that. That does not seem like an actual leadership decision

This woman says she has noticed a similar incident with black hair care products in Target and Walmart

This woman says she has noticed a similar incident with black hair care products in Target and Walmart

This woman says she has noticed a similar incident with black hair care products in Target and Walmart

Others questioned the store's leadership and said: & I actually don't see any anti-theft stickers on makeup, let alone be knocked down like that & # 39;

Others questioned the store's leadership and said: & I actually don't see any anti-theft stickers on makeup, let alone be hit like that & # 39 ;.

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Others questioned the store's leadership and said: & I actually don't see any anti-theft stickers on makeup, let alone be knocked down like that & # 39;

Two women reportedly working at American Eagle pointed out that teenage girls had a tendency to steal most items in their experience.

One said: & # 39; When I worked at AE, the people who stole the most were white teenage girls, and then they cried when we approached them. & # 39;

For the many furious answers in which Target was summoned for racial discrimination, there were also people who tried to explain the incident away.

Users hit back on Target by sharing their experiences in other stores and point out that some thefts are not just people of color

Users hit back on Target by sharing their experiences in other stores and point out that some thefts are not just people of color

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Users hit back on Target by sharing their experiences in other stores and point out that some thefts are not just people of color

One man pointed out that the decision to place anti-theft stickers on products can be made by inventory software, not by human decisions.

& # 39; In all likelihood, a decision to place anti-theft devices on items is not made by a human, but is generated by an inventory management software system that … & # 39 ;, he said.

This man suggested that the decision to install anti-theft stickers was actually the fault of & # 39; inventory management software & # 39;

This man suggested that the decision to install anti-theft stickers was actually the fault of & # 39; inventory management software & # 39;

This man suggested that the decision to install anti-theft stickers was actually the fault of & # 39; inventory management software & # 39;

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Others write it down to those hues that are simply stolen the most.

& # 39; They place anti-theft devices on the items that are stolen the most. So those colors are stolen, & a woman said.

Another shouted it: & # 39; Well maybe it's actually because that's the shades that are stolen? & # 39;

Some users suggested that those shades were simply stolen the most

Some users suggested that those shades were simply stolen the most

Some users suggested that those shades were simply stolen the most

This woman said: & They put anti-theft devices on the items that are stolen the most. So those colors are stolen & # 39;

This woman said: & They put anti-theft devices on the items that are stolen the most. So those colors are stolen & # 39;

This woman said: & They put anti-theft devices on the items that are stolen the most. So those colors are stolen & # 39;

In a completely different response to the viral photo, other users joked about Elf's cheap prices and how they steal & # 39; in principle free & # 39; used to be.

Some Elf products are sold for just $ 1.

& # 39; IT IS ONLY ANY MAKEUP IT IS BASICALLY FREE, & # 39; wrote a woman.

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"Who's really stealing eleven cosmetic foundations here," one user said.

Since the public response, Target seems to have reached the first poster to get more information about the specific store and the time the photo was taken.

The company has not issued formal apologies.

Target is not the only store chain that is accused of profiling customers and locking certain products.

On the photo: the target reached for the original poster to ask for clarification about the situation

On the photo: the target reached for the original poster to ask for clarification about the situation

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On the photo: the target reached for the original poster to ask for clarification about the situation

In a video that is shared on Tik Tok, it appears that a similar incident occurred in a Walmart.

The user video records the row of hanging Maybelline Fit Me camouflages and explains that the lighter shades can easily be pulled down by customers.

The dark tones are locked behind a red lock.

To demonstrate, she pulls the locked awnings to show that they cannot be removed.

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Walmart did not address the video publicly.

DailyMail.com contacted Target for further comments about the situation.

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