Andie MacDowell admitted she struggled to say L’Oreal’s iconic slogan “because I’m worth it” despite working with the beauty brand for almost 40 years.
The actress, 66, has appeared in dozens of advertisements since 1968, saying the lines “Because I’m worth it,” “Because you’re worth it” and “Because we’re worth it” countless times.
However, the Four Weddings and a Funeral star had struggled to say, “I’m worth it” for fear of appearing vain.
Andie revealed that it wasn’t until she saw the documentary about the origin of the L’Oreal slogan that she realized the importance of the line.
Speaking at the Cannes Lions International Festival of Creativity, she said: “I’ve said this phrase many times and I didn’t want people to think I was cocky for saying it.
Andie MacDowell admitted she struggled to say L’Oreal’s iconic slogan “because I’m worth it” despite working with the beauty brand for almost 40 years.
Andie began working with L’Oreal in 1986 and has starred in numerous campaigns (pictured in 2011).
The actress, 66, appeared at the Cannes Lions International Festival of Creativity on Wednesday, where she spoke about her nearly 40-year career with the brand.
‘I felt very comfortable saying “You’re worth it” or “We’re worth it”, but feeling empowered enough to say “I’m worth it”… I had something in mind that would be vanity. , or something.’
This changed when he saw Ilon Specht’s The Final Copy, which told the story of copywriter Ilon who created the slogan “Because I’m Worth It” at age 23.
Andie said, “Watching the movie completely changed how I felt about it, because I’m worth it.”
“I am very grateful that watching the documentary took away the pain I felt when saying that phrase.”
Ilon Specht’s final copy is a 16-minute film and details how Ilon Specht invented the phrase in 1971.
“Because I’m worth it” was first said in 1973 in a television advertisement featuring American model and actress Joanne Dusseau.
In the mid-2000s, the slogan was modified to “Because you’re worth it,” and in 2009, the phrase changed again to “Because we’re worth it.”
L’Oréal says on its website: ‘When we say, “We’re worth it,” it’s not a slogan, it’s the brand’s mission.
‘Taking your beauty into your own hands is empowering. Believing in your own beauty is something that no one else can control. That is your power.
‘L’Oréal Paris is working towards the day when you hear “we’re worth it” and women around the world respond: “We never doubt it for a moment.”
‘Since its inception, “Because You’re Worth It” has been translated into 40 languages and has become the militant slogan that unites women around the world, encouraging them to fearlessly embrace their ambitions and believe in their self-worth every day.
Andie decided to stop dying her hair from the dark brown she used to have in 2021 and premiered her natural locks at the 2021 Cannes Film Festival.
Andie pictured in one of her many campaigns. The actress decided to stop dyeing her hair the dark brown she used to be in 2021
The American actress has delivered the lines ‘Because I’m worth it,’ ‘Because you’re worth it,’ and ‘Because we’re worth it’ for the beauty brand on countless occasions.
Andie said, “Watching the movie completely changed how I felt about it, because I’m worth it.” Ilon (pictured) died in May at the age of 81.
Andie pictured with, L-R: Ben Proudfoot, director of Breakwater Studios, which made the documentary, and Charlotte Franceries and Delphine Viguier-Hovasse of L’Oréal.
The Goodrich star concluded, “I’m so grateful that watching the documentary took away the pain I felt when I said that phrase.”
She said She knows in February: ‘If I dyed my hair, people might perceive me as younger.
‘I just don’t need that; It’s not something I want. It is not a perception that I find satisfactory. I feel comfortable being seen as an older woman.’
Andie said she stopped dying her hair for the first time during the pandemic, a decision initially inspired by her daughters.
She told The Drew Barrymore Show in 2021: ‘You could see my roots and (they) kept telling me I looked cool, and the idea that I could look cool really appealed to me. So I tried it.
