Home Australia An “incredibly soft” basics brand with a cult following slashes prices by up to 60 percent with underwear on sale from $6: “Magically comfortable and flattering”

An “incredibly soft” basics brand with a cult following slashes prices by up to 60 percent with underwear on sale from $6: “Magically comfortable and flattering”

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An "incredibly soft" basics brand with a cult following slashes prices by up to 60 percent with underwear on sale from $6: "Magically comfortable and flattering"

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An Australian brand that has amassed hundreds of thousands of followers and tens of thousands of five-star reviews has launched a Big sale with prices reduced by up to 60 percent.

Boody, which started as an underwear brand before expanding into loungewear, sleepwear, basics and even baby clotheshas lowered prices about some of their most popular items.

With panties from only $6bras from as little as $10 and sleepwear from just $20, there are plenty of bargains to be had.

Boody has amassed such a following thanks to its use of organically grown bamboo viscose, which is comfortable, soft and breathable, making it an ideal choice for underwear and intimate items.

Fans have gushed about how “incredibly comfortable” the brand’s items are, with one noting that the sleepwear is “super soft and I love the feel of it on my skin.”

Others labeled the brand “10/10,” while some gushed that the brand has “the best underwear.”

With epic deals on women’s clothing and men’s clothing, below is our pick of the best items to shop.

Unisex Quarter-Zip Sweater: NOW $54.98, 50% off, was $109.95

What Customers Say: ‘Well made and buttery’

‘Very comfortable, I’m thinking of using it on my next long-haul flight. I decided to size down for a slightly slimmer fit (normally size 8) and it still feels great!’


Unisex Cuffed Sweatpants: NOW $44.98, 50% off, was $89.95

These sweatshirts feature a loose, oversized fit and are the perfect off-duty uniform. There are three shades to choose from and sizes from XXS to 2XL. Customers love how “incredibly soft” the pants are and, at 50 per cent off, they’re an absolute bargain.

What customers say: ‘An everyday essential’

‘Comfortable, cozy and wash and wear beautifully!’

‘The perfect option for the house for me! Bamboo is my go-to for comfort, I have Boody socks, sweatpants and t-shirts. Sweatpants are the latest addition and I can only wonder why I didn’t buy them sooner. Highly recommended!!!’


LYOLYTE® Triangle Bralette NOW $12.48, 50% off, was $24.95

With over 1,500 reviews, customers love this wireless bralette, available in nine colors and sizes from XS to XL; there is an option for everyone.

What customers say: ‘Perfect!’

‘I love these bralettes. Very comfortable and easy to wear. I really wish they came in white!’

‘High quality’

‘I love the material and the fit. I have a larger bust so I was a little skeptical, however I am completely impressed with the quality.’


Downtime Lounge Top NOW $24.98, 50% off, was $49.95

Made from the brand’s iconic buttery-soft bamboo viscose fabric, this minimalist design features no ties, buttons, or irritants for super smooth wear.

What Customers Say: ‘Downtime Lounge is my favorite option for everyday running’

‘Very comfortable. Loose cut, but not sloppy. Short but not revealing sleeves.

Nice and spacious! Comfortable and very soft fabric. An improvement over sweatshirts and pajamas.

‘I have six of these lounge tops and will always have them in my wardrobe, whenever they are made! I have two of each color; my favorite is black.’


Seamless Cropped Bra in Olive NOW $10.98, 50% off, was $21.95

With close to 6,000 reviews, these bras are extremely popular and, at 50 percent off, they’re a steal on sale right now.

What customers say: “Like not wearing anything.”

‘Very comfortable, provides enough support and coverage. I love it!’

‘Comfortable and easy’

‘I have been wearing these bras for a few years now and they are ideal for my comfort and lifestyle’


LYOLYTE® Hipster Bikini NOW $9.48, 50% off, was $18.95

The panties have a classic rise with a daring cut and are made from Boody’s lightest fabric, making customers say they feel like having “nothing.”

What customers say: ‘Smooth as butter’

“Pure comfort, the soft and light fabric leaves you feeling fresh and like they are barely there”

‘Soft and strong’

‘The feel of the material is like silk, soft and strong. It feels good and I’m looking forward to increasing my supply!’


V-Neck Slip Dress NOW $55.97, 30% off, now $79.95

Since fans call this dress a “must-have,” customers love how versatile this maxi dress is. Featuring a blend of organic cotton and bamboo viscose fabrics, this flattering piece will be worn well all year round.

What customers say: ‘The most comfortable dress ever created’

‘Incredibly soft, this maxi hangs beautifully and is a very versatile addition to the wardrobe. Also great for pregnancy. The V-neckline is very flattering and washes very well. I’ve even put it in the dryer a couple of times and it’s totally fine. The size is also quite accurate. It is well worth the money!’

‘Waited a few months to be restocked. It was definitely worth it! I am 65, 171 cm and 69 kg. I bought size M which fits me like a glove. The shape and cut are absolutely wonderful and very flattering! The seams are wonderful, perfect and the fabric is a pure pleasure. Bravo Boody


Thong NOW $10.47, 30% off, now $14.95

Women who say they normally wear full briefs say this thong is the exception, due to the comfort factor. With close to 2,000 reviews and under $11, it’s worth stocking up on.

What customers say: ‘Boody are the only G’s I own because I haven’t found a more comfortable one anywhere else. I have them in several colors and they have lasted for years; I have yet to throw any away. I like how they fit, they don’t cut into the sides, so no lines are noticeable.

I hadn’t worn thongs since I was a teenager 20 years ago and I wasn’t sure how comfortable they would be, but they are very comfortable! She would recommend. I would say they are true to size and have held up well in the laundry so far.


Goodnight Sleep Pant, NOW $45.47, 30% off, was $64.95

If you are picky when it comes to your sleepwear, then you should try Boody. Since buyers say they are perfect for getting a good night’s sleep, it might be time to upgrade your bedding.

What customers say: ‘I feel like I’m sleeping on a cloud’

‘I’m obsessed with these pajama pants! So snuggly and comfortable!’

‘Really comfortable and breathable material and it absolutely improved the quality of my sleep’

‘These sleep pants were a wonderful gift for a friend. The style and material are comfortable and super soft. The dusty pink color is gorgeous. Perfect adjustment. My friend loved the pants…and the matching blouse!’


Women’s Ribbed Socks $10.36, 20% off, was $12.95

Boody’s offering also includes its popular sports socks, which are perfect for everyday wear, including a trip to the gym.

What customers say: ‘I love these socks’

‘I bought these in green, a very comfortable sock for everyday and the gym, not too thick, very good for working out and when the weather gets cooler! I’m obsessed with the moss color! I can’t wait to get some more!’

‘Cute and comfortable’

‘Comfortable, breathable and classic ribbed sock. It hits the right spot on my shin. It looks great dressed up and also works well for activities. Slightly stooped, but not annoying.


Men’s V-Neck T-Shirt NOW $15.98, 60% Off, Was $39.95

There are plenty of bargains for men on sale and this classic V-neck t-shirt is a perfect example. With over 300 reviews from men and couples who “love” these tops, at 60 percent off, they’re the staple that keeps on giving.

What customers say: ‘I now own about five of these t-shirts, both crew neck and v-neck. They are the perfect t-shirt for traveling. Always look elegant, go with this all my other clothes, easy to wash and very quick drying. On my last vacation we traveled to many different climates and this shirt was perfect for layering. I highly recommend them.’


Men’s Seamless Mid-Length Boxer Briefs NOW $17.56, 20% Off, Was $21.95

These boxer briefs provide all-day comfort thanks to breathable bamboo viscose and are seamless to prevent chafing.

What customers say: ‘My all-time favorite’

‘This is my second order. Exceptional product. I use them for rugby refereeing and general exercise.’

‘Dines comfortably and breathes very well. I’ll order again!’


To shop all the deals in the Boody sale, click here.

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