An Easy Guide To Understanding How Search Engine Optimization Works

For a website to succeed online, it is not enough for it to be visible. You might have the most well-written and useful site in the world but if no one knows about it, then what’s the point? This is where Search Engine Optimization comes in.

What Does SEO Do?

SEO enables you to take control of your website and determine how it appears in search engine results pages (SERPs). If you’re a beginner, you might not reach all of the SEO benefits, so, if you’re in Sydney, an SEO service provider in Sydney could be a great option for SEO beginners and their businesses. Many different factors affect whether or not your website will appear at the top of search results. These include things like keyword relevance, backlinks, content quality, page titles, and meta descriptions.

What Is SEO?

Put simply, Search Engine Optimization is a process by which you improve your chances of appearing on the first page of Google’s SERPs for particular keywords. If you’ve ever used an online search engine to look for something then you already understand the basics behind how this works; however, there is much more to it than what meets the eye.

Good SEO vs Bad SEO

Good SEO is about making sure your website is highly visible and easily accessible. It’s about creating a user-friendly site that people will enjoy visiting and find useful. To do this, you need to make your site relevant for certain keywords (so that it appears in the top SERP results). You also want to provide backlinks to other sites (so that they’re more likely to mention yours when talking about related topics), use meta descriptions and page titles appropriately, create good content, and monitor various metrics such as load time so that your pages are running quickly.


Bad SEO involves trying to artificially inflate a website’s rankings on search engines – often through unethical means such as buying links or including hidden text on webpages. This is against Google’s terms of service and can result in your site being banned or penalized.

Different Types Of SEO

Now that you have a basic understanding of how Search Engine Optimization works, let’s take a look at some different types of SEO you will encounter when learning about the subject:

White Hat vs Black Hat SEO 

White hat SEO refers to forms of optimization that are completely above-board. Black hat SEO techniques, on the other hand, are not considered ethical (and may even be illegal). The trick with black hat methods is that they’re usually short-lived; what might work one month could backfire next month (when Google discovers what you’re doing and bans your website). It’s much better to focus on long-term white hat strategies because they are effective in the long run, not to mention ethical.

On-Page vs Off-Page SEO 

On-page optimization refers to changes that you can make within your website’s HTML code. Off-page optimization, on the other hand, involves things like link building and social media outreach (i.e., getting others to publish links back to your site).

Paid vs Free SEO 

While all forms of SEO require some form of investment (be it time or money), there are still ways to learn about it for free online. Paid courses tend to be much better because there is more accountability involved; i.e., if you purchase an eCourse on SEO then you have a monetary investment in it. If you want to invest more heavily, then hiring a professional SEO company is an option as well.

Inbound vs Outbound Marketing 

Inbound marketing refers to strategies that focus on making your website “discoverable” by search engines and social media users. Then there’s outbound marketing, which involves cold calling or emailing potential customers and trying to convince them that they need your products/services. Both of these are important for a successful business but the former is much easier for beginners because search engine algorithms can be difficult to decipher (and you don’t have access to as many tools with which to market yourself).

Things To Avoid When Implementing An SEO Strategy

Now that you have a basic understanding of the different types of SEO, let’s go over some warning signs to look out for when trying to understand if someone is using ethical tactics. The use of well-known SEO buzzwords is not necessarily an indicator of unethical behavior; however, it can be used as an indicator that the person writing the content doesn’t fully understand what they’re talking about. Words like “SEO,” “submission,” and “keyword” might seem innocent on the surface but could be red flags if they all appear in one article without any explanation or context.

Similarly, there hasn’t been a whole lot written about blackhat SEO so don’t be surprised if someone uses terms such as “negative SEO.” If they sound like a foreign language to you, feel free to ask for clarification.

So, What Should Your SEO Strategy Include?

Now that you have an understanding of what SEO is and how it can help your website to rank higher in search engine results, let’s take a look at the different components involved with optimizing your site.

Keyword Research 

As mentioned earlier, keywords are words or phrases that web searchers enter into Google. If you want your site to appear on the first page of results for any given key phrase, then you need to optimize each webpage based on that keyword. You may not see immediate results after investing hours into this strategy, but over time your ranking will improve!

Content & Outbound Links 

While research is important for effective optimization strategies, so is providing readers with quality content. The more unique value a piece of content offers, the more likely it is to go viral. And when a piece of your content goes viral, there’s no telling how much exposure that you’ll get!

SEO is an extremely powerful tool – provided you know how to use it correctly. Make sure you know the basics before investing too heavily into SEO, but it will be worth your while to learn more about this subject.

This way you can make sure your site ranks high on search engine results pages, attract visitors who are interested in what you have to offer, convince them to come back for future purchases or business, and ultimately see a boost in sales numbers.