Maybe Americans already have enough dog shampoo and luxury nut butter.
That, at least, is one interpretation of a new survey, which finds lackluster interest in Meghan Markle’s new lifestyle brand.
68 percent of respondents said they were not interested in American Riviera Orchard.
Less than a fifth of voters said they were interested in the soon-to-be-launched range, with 14 per cent saying they were unsure.
Americans have yet to be won over by the range of stylish kitchen utensils and condiments.
The Duchess of Sussex returned to Instagram with a new luxury lifestyle, American Riviera Orchard
The national DailyMail.com/TIPP survey of more than 1,400 adults makes difficult reading for the Duchess of Sussex, who teased her new product line on Instagram last month.
The survey suggests that 46.5 million American adults could very well check their cookware and tableware, but Markle’s marketing team probably expected a higher turnout.
She revealed her plans with a teasing ad that shows her arranging flowers in the kitchen of her estate in Montecito, California, and posing, softly focused, in a black ballgown.
It plans to sell a nearly exhaustive list of household items, stationery, kitchen utensils, gardening supplies, beverages, foods, condiments and even pet shampoo and conditioner.
It has been compared to the product empires of Martha Stewart and Gwyneth Paltrow.
The venture comes amid mixed success since she and Harry stepped down as royals in 2020.
Its $20 million deal with Spotify ended last year after producing just one podcast series since its inception in 2020.
The new brand has been seen as a revival of her former lifestyle website, The Tig, which she founded before meeting Prince Harry.
Meghan shared a video that gives viewers a hint of what they can expect from her brand. There’s a clip of Meghan cooking in a kitchen, filled with various high-quality kitchen utensils.
Still, Harry’s 2023 memoir, Spare, was a bestseller and the couple has two Netflix shows in the works.
The Duchess has said very little publicly about American Riviera Orchard, and the only hints of what’s to come come in the form of nine cryptic Instagram posts, which reveal the brand name and logo.
Its launch is scheduled for the coming weeks.
Marketing experts say it could generate six-figure sales in a matter of weeks.
His Instagram account already has 590,000 followers.
But critics have been harsh on the new brand and its classic calligraphy logo.
It’s been called everything from “rushed” to “ridiculous.”
Markle has been criticized for releasing it while Catherine, Princess of Wales, was undergoing cancer treatment.
DailyMail.com columnist Kennedy said the “bright gray lifestyle brand” was becoming a “big headache for Princess Neverwas”.
Biographer Angela Levin predicts that the duchess will have “a new project in six months.”
Markle’s fancy products may be out of reach for most American consumers
Prince Harry and the Duchess have two Netflix shows and other projects in the pipeline
Our survey suggests it may be harder than expected to make sales.
Only 18 percent of respondents said they were interested in the brand.
There was little difference between how men and women felt about American Riviera Orchard.
Blacks and Hispanics (34 percent) were more than three times as likely as whites (11 percent) to express interest, perhaps a nod to Markle’s mixed-race background.
Democratic voters were more interested in the brand than Republicans.
Still, less than a third of them expressed interest.
Millennials were among Markle’s most enthusiastic consumers, like the 42-year-old duchess.
A third of people ages 24 to 44 were interested in the brand, compared to just 3 percent of people ages 65 and older.
The survey has a margin of error of +/-2.7 percent. It was carried out earlier this month by ADVICEwhich stands out for its precision.