AMD inexplicably threw scalpers a bot with the limited-edition Radeon RX 6800 XT ‘Midnight Black’ GPU
Because the world desperately needed another GPU that people can’t really buy, AMD decided to release a limited edition “Midnight Black” version of its Radeon RX 6800 XT early Wednesday morning, where it sold out before most people even saw the card was there.
You may think, “Why put out a limited-edition version of something that’s practically a collector’s item, even without a fresh coat of paint?” (AMD’s recent GPUs are even rarer than Nvidia’s, although both currently charge two to three times their retail price on eBay.)
Or you may be thinking, “When exactly did AMD announce a new GPU? I don’t remember that. That’s because the company hasn’t formally announced it: according to VideoCardz AMD quietly emailed its “AMD Red Team community” fan base around midnight to look at the map at 6AM PT, an announcement that was not hidden to say the least.
Personally, I’m just wondering, if AMD actually wanted to put video cards in the hands of its fans, why not verify their emails or email unique, non-transferable passwords, or raffle them, or actually do anything other than put them on same website where bots, scalpers, and everyone else already know to search – a website that some people have set their browsers to refresh all day long?
#GameOnAMD Summarize the experience. The red team link was to a page you can’t buy from, the only way I saw was from the main store, and add to cart never worked. Cool. I feel so included in this exclusive offering. pic.twitter.com/YomensLwQY
– Jon VR Viking (@Bounty_V) April 7, 2021
There are possible solutions to these problems, but the gaming industry doesn’t seem very interested in finding them. Still, AMD has to give credit for selling it at its original retail price of $ 649 instead of charging more.
It is not clear how many Midnight Black cards have been produced; at press time, two buyers attempted to sell their confirmed orders on eBay, while a third had their listing withdrawn due to an unspecified error.
AMD explains The edge it has “continued to focus on delivering the latest Radeon graphics cards to as many gamers as possible at SEP”, with the brief appearance of the AMD Radeon RX 6800 XT Midnight Black as part of that.
“We will continue to make reference cards available on AMD.com and will continue to replenish stock for the foreseeable future,” said the company, something that failed the last time I wrote about a similar claim. Since then, however, AMD has (very briefly) delivered at least three GPUs that I’m aware of.