Amazon Sets Second ‘Prime Day’ Shopping Event for October: Here’s What to Expect

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Amazon Prime members will get a second chance at great discounts and deals this year, and the site is announcing its first Amazon Prime Great Deals Day event. Sparked by Worldwide Amazon Stores CEO Doug Herrington in LinkedIn This week, the shopping event is expected to be similar to last year’s Prime Early Access Sale (also known as “Prime Day 2”) with the site offering millions of deals across all of Amazon’s major categories.

In his announcement post, Herrington says that the Prime Big Deals Day event will take place in 19 countries, including Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, the Netherlands, Poland , Portugal, Singapore, Spain, Sweden, the United States and the United Kingdom. Amazon says the event aims to “give our Prime members access to exclusive early bird savings this season.”

Here’s what we know so far about Amazon’s second Prime Day event for 2023 and what to expect from Prime Big Deals Day.

Is there a second day of Amazon Prime for 2023?

Yes, the rumors are true: Amazon has announced a second Prime Day-like shopping event for 2023. The new Prime Big Deals Day will take place in October, although exact dates have yet to be confirmed.

The second Prime Day of last year, dubbed the Prime Early Access Sale, took place on October 11 and 12, and Amazon might be looking at a similar time frame for this fall’s event.

Do you need to be a Prime member to buy Prime Big Deals Day?

The short answer: yes. While Amazon offers thousands of daily deals online, the best deals are reserved for Prime members.

Not an Amazon Prime member? Use this link for a 30-day free trial to test the service. You can use the free trial to shop Prime Big Deals Day deals and then cancel at any time.

Best Prime Big Deals Deals and Sales of the Day

While Prime Big Deals Day deals have yet to be revealed, last year’s best deals included discounts on top brands like Peloton and New Balance, and Amazon’s lowest prices of the year on beauty brands like Caudalie (Amazon is an official retail partner for the French brand), Murad and Philips Sonicare, makers of the best-selling Sonicare rechargeable toothbrushes and the popular “Power Flosser”.

Amazon’s second Prime Day also featured the best deals from brands like Hasbro, iRobot, KitchenAid, LEGO and Samsung. Amazon also often offers deals on streaming channels, which you can access through its Prime Video and Prime Channels hub.

And almost all of Amazon’s Alexa-enabled devices are expected to go on sale, including Fire TVs, Echo smart speakers, and Fire TV Sticks. The best Prime deal we saw last year was 80 percent off select Fire TV smart TVs, with many models starting under $100.

While the full list of Prime Big Deals Day deals and discounts has yet to be revealed, several products are already seeing sales online. While we wait for the second Prime Day to roll around, you can check out all of Amazon’s daily deals here. And bookmark this page for more Prime Big Deals Day details and deals as the October date approaches.