Amazon reportedly wants to place its Go-cashless technology in Regal theaters and other stores

Amazon may be slowing down the expansion of its own Amazon Go locations, but the company is in talks about licensing the technology that makes these stores without checkout available to other retailers. Per new report from CNBC, Amazon has discussed the possibility with Cineworld, which owns Regal Cinemas, and OTG, which operates mini-supermarkets at some airports.


Concession stands in stadiums and baseball parks are another area of ​​focus, according to CNBC, with Amazon hoping that it can build Go technology into these partner locations in just two weeks and have "hundreds" of stores with the scan-and-go checkout towards the end of 2020.

Amazon itself has opened 16 Go stores – a total of 18 have been announced – and are joining the company's Amazon Books and Amazon 4-Star businesses to form Amazon's physical retail operations. (And that's not even counting Whole Foods.) As CNBC notes, installing Go technology Amazon elsewhere would provide another source of income without requiring the same obligation to set up an entire store.

But it sounds like Amazon has not yet fully determined how the financial data will work. This is Jordan Novet from CNBC:

Amazon has investigated various business models for its third-party Go strategy. The company looked at asking for a percentage of the sales of goods that people buy through Go-equipped stores, or prepay to retailers and then pay a monthly fee, two people said. It is not clear whether the Amazon brand name is visible on the Go hardware or which app customers would use to log in.

Cinemas and airport shops are logical choices for paying lanes without a cashier. Both Regal and OTG refused to comment, so we do not know when this integration, perhaps, can start sometime next year.