Amazon Prime's next day delivery is misleading and you will be prohibited from saying so

The promise of Amazon's next day delivery to its Prime users is 'misleading', the Advertising Standards Authority is ready to govern

Amazon's next-day delivery service is confusing customers, says the regulator who is willing to PROHIBIT that they promise that all Prime products will arrive "tomorrow."

  • Advertising Standards Authority discovered a "significant proportion" of Prime delays
  • The regulator is expected to ban the Internet giant from promising arrivals the next day
  • The main service costs £ 79 a year and is announced the next day on specific products

Fionn Hargreaves for the daily mail

The promise of Amazon's next day delivery for its Prime users is 'misleading', the Advertising Standards Authority is willing to govern.

The regulator is expected to prohibit the online retailer from guaranteeing that it can deliver any item labeled Prime the next day, according to the Times.

In the decision, which will be set for next week, the ASA found that a "significant proportion of products labeled Prime" did not arrive within the guaranteed time frame.

The promise of Amazon's next day delivery to its Prime users is 'misleading', the Advertising Standards Authority is ready to govern

The promise of Amazon's next day delivery to its Prime users is 'misleading', the Advertising Standards Authority is ready to govern

It is expected that ASA will tell Amazon to clarify & # 39; that some of the products available at Prime will be delivered outside of the next day's warranty.

The regulator made the decision after concluding a six-month investigation into the online giant.

In December, it was reported that around 200 customers had complained that they had not received their purchases with the next day's guarantee.

According to the Times, some had to wait up to four days to receive their packages.

Millions pay £ 79 a year for their Prime service guaranteeing delivery the next day.

But the company has not been able to fulfill this and had problems in the midst of a surge of orders during Black Friday last year.

It is expected that ASA will tell Amazon to clarify & # 39; that some of the products available at Prime will be delivered outside of the next day's warranty

It is expected that ASA will tell Amazon to clarify & # 39; that some of the products available at Prime will be delivered outside of the next day's warranty

It is expected that ASA will tell Amazon to clarify & # 39; that some of the products available at Prime will be delivered outside of the next day's warranty

Amazon relies heavily on third-party messaging companies, but these have had problems keeping up with the demand.

Last year, a spokesman for the Advertising Standards Authority said: "ASA has launched a formal investigation into the complaints, about 200 complaints about Amazon Prime's" one day delivery "claim.

An Amazon spokesperson said the bosses "take seriously any instance where a customer does not get an item on time and work with them to do it right."

An Amazon spokesperson told the Times: "The planned delivery date is shown before an order is placed and throughout the shopping trip and we work tirelessly to meet this date.

"A small proportion of orders did not fulfill the promise of delivery last year during a period of extreme weather that affected all carriers across the United Kingdom."

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