Amazon Prime Film Studios seems to be struggling not to produce a box office hit since the end of 2017.
The division has so far been responsible for ten films released in the cinema – all floundering.
Amazon.com Inc has hired Jennifer Salke, president of NBC Entertainment, to run her television and film studio in February of this year.
Amazon's video budget rose by an estimated $ 4.5 billion or more in 2017 and is expected to be even more in 2019
Amazon Prime has appointed a new president, Jennifer Salke, to lead the film division in February
Her hiring ended months of limbo while the entertainment division switched from a line-up that was heavy on art-house rhythms to more broadly appealing hits.
Amazon & # 39; s former studio chief, Roy Price, resigned after an allegation of sexual harassment. Price has disputed the claim. Meanwhile veteran exec Bob Berney leaves his position as head of marketing and distribution.
Since 2011, Salke has led the development of comedies and drama & # 39; s for NBC as president. She was behind shows like & # 39; This is Us & # 39 ;, & # 39; The Blacklist & # 39; and & # 39; Unbreakable Kimmy Schmidt & # 39; and was previously executive vice president of creative affairs at Twentieth Century Fox Television.
Despite her & # 39; s impeccable reputation as a great leader who emphasizes creativity, collaboration and teamwork, she seems to have had little influence on Amazon & # 39; s bottom line to date. Hollywood Reporter.
Amazon's video budget rose by an estimated $ 4.5 billion or more in 2017, and the company has announced its intention to spend more this year. It is looking for content that can attract viewers to their Prime streaming and shopping service around the world.
Amazon & # 39; s latest movie release, Late Night, bombarded at the checkout and has brought in only $ 11 million so far.
It was the first film, illuminated in green by Salke, who played an important role in the film's takeover of the studio.
Salke, along with her execs, discussed $ 47 million on five films during the Sundance Film Festival 2019, with films Brittany Runs a Marathon and a documentary One Child Nation.
Several in-house productions flopped on the cash register including Beautiful Boy, who raised $ 7.6 million
Amazon previously enjoyed box office success with Oscar-winning Manchester by the Sea and The Big Sick, which earned $ 42.9 million
Amazon & # 39; s latest movie release, Late Night, bombed by the box's officer and so far has brought in only a meager $ 11 million
Amazon previously enjoyed box office success with the Oscar-winning Manchester by the Sea and The Big Sick.
Manchester by the Sea earned $ 47.6 million domestically. The Big Sick is in second place with $ 42.9 million.
However, both films were distributed by third parties on behalf of Amazon.
In terms of marketing for Late Night, the company paid $ 35 million.
The release of Amazon Studios from Woody Allen & # 39; s miracle wheel with a large budget raised just $ 1.4 million at the end of 2017 before the deal imploded after allegations of sexual violence against the director.
Other in-house productions flopped on the cash register including Peterloo, who earned only $ 152,000 and Beautiful Boy, who raised $ 7.6 million.
The Hollywood Reporter notes that there seems to be no personality clash between marketing guru Berney and Salke.
& # 39; There was no collision, but they came from very different worlds. He is very indie. She is very businesslike. They were never close, & a source says.
Amazon Studios Film Division Co-Head Ted Hope, left, Amazon Studios Head Jennifer Salke, Amazon Studios Film Division Co-Head Matt Newman, Amazon Studios Head Marketing & Distribution Bob Berney, right, who has just left the company
With Berney's departure, Amazon goes looking for his replacement.
Amazon also has no complete solution for the films they want to release.
Some will play in selected theaters, similar to Netflix, while others go directly to Prime to stream alone.
& # 39; Nobody cares about the box office & # 39 ;, says Michael Pachter of Wedbush Securities. & # 39; And no one ever joins Prime to get free video. They have joined to receive free shipping. & # 39;
What is clear is that the & # 39; streamers & # 39; market is a rapidly changing market.
Streaming competitors such as Hulu and CBS All Access have since emerged, but it was Netflix who started the trend of streaming original content
Netflix has completely redefined the way people watch television. Online streaming became a much more common way to consume television and led to binge-watching.
Streaming competitors such as Hulu and CBS All Access have since emerged, but it was Netflix who started the trend.
The streaming giant achieved a unique niche for themselves by creating original content and although many were initially skeptical about the content, they are now among the highly anticipated television series.
Netflix & # 39; s original films did not go so well with many of the most fans who have received negative or lukewarm reception and critics have not been part of popular culture or have never won prize competitors.
It is the same minefield that Amazon Prime now navigates.
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