Amazon Prime Day starts June 21

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Amazon Prime Day, the company’s annual shopping holiday, will take place from Monday, June 21 to June 22, the company officially announced today. The upcoming summer dates mark a return to form; the retail giant historically held its retail extravaganza in mid-July, but postponed last year’s event to October due to the COVID-19 pandemic. in his most recent earnings reportAmazon previously confirmed that this year’s Prime Day would take place in the second quarter.

As in previous years, you can expect discounts on true wireless earbuds, 4K TVs in all sizes and types of panels, video games and more. Outside of Black Friday and Cyber ​​Monday, Prime Day has become one of the best opportunities to get deals, be it for gifts or for yourself.

Amazon says this year’s Prime Day “will feature millions of deals from top brands and more than a million deals from small and medium businesses.” The company says it is investing more than $100 million to help small businesses during Prime Day, and Prime members will get a $10 credit to use during Prime Day when they spend $10 at “select small businesses” on Amazon from June 7 to June 20. During the event, the company will also highlight deals on Amazon Live, a streaming platform where brands and creators showcase various products sold on Amazon.

Traditionally, the big event — featuring exclusive discounts on Amazon devices, clothing, electronics, and a host of other consumer goods — has been a huge revenue source for Amazon, which managed to bring in $108.5 billion in net worth despite the ongoing pandemic. . sales in the first quarter. Third-party sellers only earned over $3.5 billion however, at the two-day event last year, the e-commerce giant did not disclose total sales figures.

Since its inception in 2015, Amazon has used the global shopping event as a way to retain Amazon Prime subscribers, which now exceed 200 million, and boost sales during what is often considered a slow period for retailers. Last year’s Prime Day essentially kicked off the Christmas shopping season early, though Amazon probably wants to avoid hitting Black Friday and Cyber ​​Monday, two of the biggest shopping days of the year.

This year’s Prime Day also comes at a time of profound change at Amazon. Andy Jassy, ​​the current CEO of Amazon Web Services (AWS), will become Amazon’s CEO on July 5, and the company recently announced its plan to buy MGM for $8.45 billion, an acquisition that will expand the entertainment properties of Amazon. will further strengthen the company and likely help it grow the Amazon Prime Video library.

However, as Amazon continues to grow, so do labor disputes. After a historic loss in Bessemer, Alabama, the Retail, Wholesale and Department Store Union (RWDSU) is challenging the results of its recent union action on an appeal. Elsewhere, employees continue to pressure Jassy and current CEO Jeff Bezos on a variety of issues, from pollution to Palestine.

Last year Amazon employees in Germany even went so far organize a Prime Day strike to protest for better working conditions and higher wages, a tactic seen in Minnesota in 2019.