The highly anticipated Amazon Prime Day 2020 dates have finally been revealed, and you can expect the month-long deals marathon to kick off on Tuesday, October 13.
Amazon has reportedly darkened vacation days for full-time warehouse workers from Oct. 13 to Oct. 20, it said CNET, from which sites multiple sources are aware of the issue, and that timing is consistent with previous rumors that Prime Day deals would take place in early October.
Officially, Amazon has not disclosed the Prime Day 2020 date, but only points to a fourth quarter timeframe on its last earnings call. It will have to announce the date soon, as October 13 is now three weeks away.
Is Prime Day 2020 Black Friday starting?
The date of Prime Day 2020 has been a long one. In July, we usually see the annual Amazon deals event, but the Covid-19 pandemic forced Amazon to delay it until a time when it could safely execute more deals.
The second week of October makes sense for Amazon. It’s waited long enough to see non-essential item shipping times improve in most regions, but not so long that it will compete with its own early Black Friday 2020 deals.
Essentially, Amazon is kicking off Black Friday deals season incredibly early and getting off to a flying start on its rivals. Expect a lot of counter-programming of Prime Day deals from folks like Walmart in the US, who just launched Walmart Plus to compete with Amazon Prime.
Once Amazon is ready to officially share the Prime Day date with us, we’ll have more on what to expect from this year’s deals marathon.