Global retail giant Amazon launches a new online garden store in Australia to challenge Bunnings – but they won't deliver sausages
- The new online category sells swimming pool items, garden furniture and barbecues
- The garden category, launched on Tuesday, is a threat to Bunnings
- Bunnings controls more than 20 percent of the market for garden supplies
Global retail giant Amazon hopes to challenge Bunnings Warehouse's strong hold on the Australian garden and hardware market by launching a new online store.
The online store, launched on Tuesday, sells garden and swimming pool supplies, garden furniture, barbecues and tools.
Bunnings has more than 20 percent of the $ 13.5 billion garden and hardware market in Australia.
Amazon wants to conquer part of the market while they continue to grow after their launch in Australia in 2017.
The Amazon store, launched on Tuesday, sells garden and pool supplies, garden furniture, barbecues, and tools (stock image)
& # 39; Australians love the great outdoors and as the temperature starts to warm up, there is no better time to go outside and relax, unwind or enjoy yourself in your outdoor space, & # 39; said Amazon country manager, Rocco Braeuniger.
& # 39; Our new garden shop has a range of alluring outdoor products, from garden tools to pool supplies, patio furniture and barbecues.
& # 39; Our garden shop contributes to the more than 125 million products already available on Amazon.com.au, underlined by great value and fast delivery. & # 39;
The Amazon store does not sell plants, plumbing or raw building products, all of which are sold at Bunnings.
Bunnings director Mike Schneider said that he welcomed Amazon to the gardening industry, but believed that his stores offer more than just convenience.
& # 39; Having our team of experts in-store allows us to also offer great service alongside our online transaction opportunities, & # 39 ;, said Mr. Schneider in a statement.
Amazon enters Bunnings & # 39; grass because they continue to provide Australian customers with more product categories after their launch at the end of 2017
Trent Rigby, senior strategist at Retail Oasis, said the Amazon garden shop is a major challenge for Bunnings and other stores.
& # 39; With the scale and speed that Amazon works with, they pose a major threat in whatever category they choose & # 39 ;, Rigby said The Sydney Morning Herald.
& # 39; Not only do they compete on price, but the direct delivery option is more attractive and convenient than clicking and retrieving. & # 39;
Bunnings director Mike Schneider said that he welcomed Amazon to the gardening industry, but believed that his stores offer more than just convenience (stock image)
GARDEN PRODUCTS AVAILABLE AT AMAZON AUSTRALIA
Amazon has launched a new online store (photo) to challenge Bunnings
- Garden and patio furniture
- Mowers and power tools for outside
- Garden Decor
- Barbecue and outdoor dining
- Swimming pools, hot tubs and supplies
- Garden storage and housing
Source: Amazon Australia
. (TagsToTranslate) Dailymail (t) news