Amp, the live radio app launched by Amazon last year, will soon cease to exist. Bloomberg reports that Steve Boom, vice president of Amazon Music, sent a memo announcing the closure.
The Amp app still appears to be available for download and is still streaming live radio shows at the time of publication. The edge has reached out to Amp and Amazon Music for more details on when the service will officially end.
“This decision was not made quickly or easily,” Boom wrote, according to Bloomberg. “It only became clear after months of careful consideration to determine the investments Amazon wants to make for the future.”
Amazon’s experiment with live audio only lasted about a year and a half — the app first launched in March 2022 and appeared to compete with Clubhouse and other live or social audio services launched during the pandemic. But unlike Clubhouse or Twitter Spaces, which allowed anyone to start a live chat room about any topic, Amp was aimed at music and radio fans. Any Amp user with an Amazon account could launch a live show and access millions of licensed songs, which they could compile into playlists and play for their followers. Amp users could “call in” to shows and ask the hosts questions.
Amp attracted musicians, comedians, podcasters, athletes and other celebrities to host shows during its heyday, including Nicki Minaj, Jason Lee, Draymond Green of the Golden State Warriors, Joe Budden, Guy Raz of How I built this, Pusha T and others appearing on live shows on the service. But signs of trouble were evident from the start. Amazon cut half of Amp’s existing staff last year. amount about 150 employees.
Amp’s closure is the latest in the line of live audio services to close or pivot after users abandoned following the pandemic. Last month, Clubhouse announced that it was reinventing itself as a group messaging app. Spotify too close its live audio feature earlier this year.
In response to questions from The edge, Amazon Music spokesperson Rebecca Silverstein provided the following statement: “We have made the difficult decision to close Amp. When creating Amp, we tried something that had never been done before and created a product that gave creators a place where they could build genuine connections with each other and share a common love of music. “We learned a lot about how live music communities interact in the process, which we are applying as we build new fan experiences at scale on Amazon Music.”