Amazon announced today that it is launching a new fashion-oriented service that sends Prime subscribers clothing options every month. The service, called Prime Shopper by Prime Wardrobe, allows Prime members to answer a survey about their fit and trend preferences and then receive clothing that meets their needs. The survey questions cover patterns that they like, their dimensions, budget preferences, and the clothing styles that they prefer. The survey goes directly to the Amazon stylist team, which then manages articles and brands based on each person's responses.
Up to eight items of clothing are included in each monthly box, which the subscriber can view before sending. Everyone gets a seven-day trial period, and then of course they only pay for what they keep. The rest of the items can be returned in a resealable box with a prepaid label. The service costs $ 4.99 per month and is currently only available for ladies in sizes 0–24 and XS – XXL / 3X and ladies' shoes in sizes 5–12. The service of a man is said to be evolving.
With this service, Amazon can compete directly with Stitch Fix, another company that offers personal styling and subscription boxes. It is valued at $ 2 billion. Stitch Fix offers boxes for ladies, gentlemen and children, and subscribers must pay $ 20 for each shipment that applies to their purchases. They can't see the looks in advance, but the company has an advantage over Amazon by having already launched a wide range of possible composite looks for different ages and sizes. Yet in theory, Amazon could convince more people to try out wardrobes with a subscription, simply because of the large number of Prime subscribers (more than 100 million in the US) and the relatively cheap costs to get started.
Amazon has endeavored to conquer fashion alongside everything else that it sells. The company launched an AI-powered tool called StyleSnap, which allows people to take a photo of clothing and find it online. It has also launched other hardware that focuses on clothing purchases.