Amazon is making fresh grocery deliveries available to more non-Prime members. In an update on thursdayAmazon said non-Prime subscribers in all US states and cities where its Fresh grocery stores are located can now request delivery.
While Amazon previously only offered fresh deliveries to Prime customers, it opened the service to non-Prime members in August. At the time, the company only offered delivery in about a dozen major cities to start, including Dallas, Boston, and San Francisco.
However, this latest expansion still doesn’t mean that Amazon’s grocery delivery service will be available nationwide. At this time, Amazon only has Cool stores located in California, New York, Maryland, Pennsylvania, Virginia, Washington, Washington, DC and New Jersey. Amazon will have a chance to reach more customers when it expands grocery delivery and free grocery pickup at Whole Foods to non-Prime members, which it says will happen “soon.”
Non-Prime members still don’t get the same benefits as Prime members when ordering groceries, including free delivery with orders through the (recently downloaded) $100 threshold. Instead, non-Prime members have to pay between $7.95 and $13.95 for all deliveries, making it slightly more expensive than the $6.95 to $9.95 fee that members Prime have to pay for orders under $100.
After launching its redesigned Fresh store in Chicago, Amazon also announced it will be bringing the redesign to the Los Angeles area. Amazon’s revamped stores include “more than 2,000 new national and private brand products” and an integrated Krispy Kreme. Although Amazon continues to expand its grocery business, the company’s other brick-and-mortar stores are not doing as well. Amazon closed its two Style clothing stores earlier this month after closing its Books, 4-Star and Pop Up locations last year.
