Amazon is stepping up its bizarre online PR strategy to engage in ever-smaller fights with incumbent U.S. congressmen, with the company’s Amazon News account shifting targets from Rep. Mark Pocan (D-WI) and Sen. VT) to Senator Elizabeth Warren (D-MA).
“You make the tax laws @SenWarren; we just follow them. If you don’t like the laws you’ve made, change them anyway. Here are the facts: Amazon has paid billions of dollars in corporate tax in recent years alone.” ‘, the account tweeted in response to one Thursday criticism from Warren that Amazon uses “loopholes and tax havens to pay next to nothing in taxes.” There is a growing mountain of evidence indicating that Amazon pays very little in taxes compared to its annual sales and profits.
1/3 You make the tax laws @SenWarrenWe just follow them. If you don’t like the laws you’ve made, by all means change them. Here are the facts: Amazon has paid billions of dollars in corporate tax in recent years alone.
– Amazon News (@amazonnews) March 26, 2021
Then, earlier today, the Amazon News account struck again after her responded and outlined her intentions to regulate the company, who took an even more proud turn, accusing the senator of trying to “break up an American company so they can no longer criticize it.”
Somehow one of the most powerful and valuable companies on the planet has decided that its daring new PR strategy should consist of playing immature semantics with a US senator.
This is extraordinary and revealing. One of the most powerful politicians in the United States just said she’s going to break up an American company so they can’t criticize her anymore. https://t.co/Nt0wcZo17g
– Amazon News (@amazonnews) March 26, 2021
This latest cleanup concludes a surreal week for Amazon’s PR team, which continues to conduct these battles anonymously and without associating an executive’s name with any of his childish Internet taunts and deception.
The same account falsely claimed earlier this week that it is a false Amazon warehouse and that delivery drivers are being forced to pee in water bottles. The Amazon News account lied about this – despite the abundance of evidence to the contrary – in a late Wednesday tweet in response to Pocan calling the company out for hypocrisy.
The whole debate started when Amazon’s Dave Clark, the senior vice president of global operations and so far the only manager to publicly spar on Twitter under their own name, criticized Sanders. The context, and why Amazon’s public relations department may be causing such a stir is that Sanders had publicly announced his plans to travel to Alabama today to speak in support of the state’s historic Amazon warehouse union campaign.
1/2 You don’t really believe in peeing in bottles, do you? If that were true, no one would work for us. The truth is, we have over a million incredible employees around the world who take pride in what they do, and have great wages and healthcare from day one.
– Amazon News (@amazonnews) March 25, 2021
Clark Sanders attacked on Tuesday this week and then again yesterday after Sanders mentioned his trip to Birmingham, and Clark has been silent ever since, except to retweet the latest Warren dig from the Amazon News account.
All we want to know is why the Sen has been one of the most powerful pulse in VT for over 30 years and their minimum wage is STILL only $ 11.75 AMZN’s minimum wage is $ 15 + great healthcare from day 1 The Sen would must save his finger wagging reading until after he actually gives up in his own backyard. https://t.co/dRo2Tv1xDQ
– Dave Clark (@davehclark) March 25, 2021
Amazon’s defensive tweets, particularly those about pee bottles, sparked a torrent of backlash, photographic evidence, and even more investigative reporting from The interception Vice, and others who prove that countless Amazon employees have in fact resorted to urinating in bottles and even bagging their stools because of the time and efficiency pressures placed on them.
All of this leads us to believe that Amazon either thinks it is so powerful and untouchable that it can openly taunt the few congressmen who have expressed a desire to regulate Big Tech, or that the company has simply turned over the Twitter reins to an internet culture warrior. who thinks they are fighting in the trenches of one Breitbart comment section. Maybe both.