Amazon Announces Annual Prime Day Will Happen June 21-22

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Amazon announces Prime Day will take place on June 21 and 22 – and its annual shopping bonanza will feature two MILLION deals from top brands worldwide

  • Amazon has announced it will be holding its annual Prime Day at the end of this month
  • Extravaganza shopping earns Prime members over two million deals
  • The two-day shopping event for online customers is usually held in July
  • Comes after the 2020 event was postponed to October amid the Covid-19 pandemic

Amazon has announced that Prime Day will take place later this month — after the retail spectacle was moved to October last year during the Covid-19 pandemic.

Prime Day 2021, taking place June 21-22, will feature more than two million deals from top brands including LEGO, Bosch, Fitbit and Philips, as well as deals for smaller companies selling on Amazon.

Outside of Black Friday and Cyber ​​Monday, many shoppers in the UK consider Prime Day to be one of the best opportunities to get a deal with the retail giant.

The summer dates mark a return to the norm for the company; Historically, Amazon has held its retail extravaganza in mid-July, but has postponed the event to October in 2020 due to the COVID-19 pandemic.

Amazon has announced Prime Day will take place later this month - after the retail extravaganza was moved to October last year during the Covid-19 pandemic

Amazon has announced Prime Day will take place later this month – after the retail extravaganza was moved to October last year during the Covid-19 pandemic

Launched in 2015, it is Amazon’s major shopping event used to entice customers into its Prime service.

Amazon has said the event will “give Prime members more than two million deals worldwide in every category, including fashion, home and beauty.”

Meanwhile, customers can also make a deal on entertainment benefits and never-before-seen exclusive offers on Prime Video, Amazon Music and Prime Gaming.

Prime members will also receive £10 (or $10) in credit to spend on Prime Day when they spend £10 ($10) on small business products on Amazon from June 7-20.

Outside of Black Friday and Cyber ​​Monday, many consider Prime Day to be one of the best opportunities to get a deal from the retail giant

Outside of Black Friday and Cyber ​​Monday, many consider Prime Day to be one of the best opportunities to get a deal from the retail giant

The extravaganza offers deals to customers in the UK and US, as well as shoppers across Europe, United Arab Emirates, Singapore, Mexico, Japan, China, Brazil and Australia.

During the event, the company also plans to showcase deals on Amazon Live, a streaming platform where brands and creators showcase various products sold on Amazon.

John Boumphrey, Amazon UK Country Manager, said: “This Prime Day, we’re offering Prime members millions of deals from great brands that we know our customers will love.

We also continue to support the small businesses selling on Amazon through our ‘spend £10 get £10’ which will help thousands of smaller businesses in the run up to Prime Day.

Launched in 2015, Prime Day is Amazon's major shopping event used to entice customers into its Prime service.  The delay could cost the company up to $100 million

Launched in 2015, Prime Day is Amazon’s major shopping event used to entice customers into its Prime service. The delay could cost the company up to $100 million

It comes after the company had to postpone Prime Day last year due to the Covid-19 pandemic.

The company has postponed the summer event until October to take steps to bring the delivery service back to the speedy levels it maintained before the coronavirus shutdowns.

Amazon was forced to cut back on the supply of non-essential items during the coronavirus pandemic due to the huge demand for more essential items such as cleaning supplies.

It struggled to meet unprecedented demand as online shopping boomed due to store closures, and operations and shipping speeds were heavily impacted.

In March, Amazon prioritized shipping essential items to its warehouses and stopped shipping other products.

Even then, household items sold out quickly and supply still hasn’t caught up to demand.

And in 2018, Amazon Prime members in the UK hoping to score great deals during the Prime Day sale were hit by a global crash.

Customers who visited the website and wanted to take advantage of the promotion were instead greeted with error messages and photos of dogs.

Although the US was the hardest hit, customers in London, Manchester, Birmingham and other cities were also affected.

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