Two thirds of the women feel too embarrassed to accept a compliment, with those from strangers or colleagues who even provoke rebellion and suspicion, a new study has been revealed.
Eight out of ten women feel compliments from friends, closely followed by partners and family, most sincerely, while the best-received comment tells a woman that she looks happy, the study said.
This comment provokes a better response than saying that a woman looks young for her age, or refers to her intelligence, weight loss, or sense of clothing.
Women also accept a compliment from another woman four times more than when it is offered by a man.
The online retailer JD Williams revealed the research results alongside a short film and a series of portraits made by celebrity photographer Nicky Johnston with the faces of four women (photo) before and after a compliment. L-R: Social media influencer Coral Manson, 47, stylist Nese E Schaffer-Halil, 41, Ruth Davis, 43 and TV Gladiator Jenny Stoute, 54
Young women in particular often do not know how to deal with flattery with nearly seven in ten between the ages of 18 and 24, which makes the situation uncomfortable.
While women aged 45-54 are better able to handle a compliment, nearly one in two struggle when praised.
Shame is given as the main reason for not being able to accept a compliment (61%), followed by not wanting to focus on themselves (55%), feeling uncomfortable (47%) or thinking that the words were well said ( 38%)).
Friends' compliments are seen as the most authentic, followed by family or a partner.
Before and after: Social media influencer Carol Manson, 47, pictured before (left) and after (right) a compliment is given as part of the study
However, those of colleagues at work are greeted with suspicion in one in two, while two-thirds of a stranger's compliments are received with caution.
Although a comment about a woman's outfit is one of the most common compliments, four out of ten women consider it insincere.
The YouGov JD Williams study questioned more than 2,000 people about their response to a compliment as part of a new campaign that encouraged women to be more confident about their looks.
The online retailer revealed the research results alongside a short film and a series of portraits made by celebrity photographer Nicky Johnston with the faces of four women before and after a compliment.
Social media influencer Ruth Davis, 43, before (left) and after (right) a compliment is given during a photo shoot during the study
The expressions on camera of former TV gladiator Jenny Stoute, 54, stylist, Nese E Schaffer-Halil, 41, Coral Manson, 47 and Ruth Davis, 43, both influencers of social media, vary from shock, to shame, to happiness.
In the film, Jenny says that women must learn to take a compliment: & # 39; We should just try to say: & # 39; Yes, I look good – that's OK – thank you very much! & # 39; & # 39;
The study also showed that nearly two-thirds of women are worried about how they appear to other people and struggle with their appearance, body size and shape.
Three out of ten women consider a compliment about their weight to be offensive.
TV Gladiator Jenny Stoute, 54, poses for photos during a photo shoot to go next to the study. The photo was made on the left before she received a compliment and then on the right
Offering compliments on social media is not even considered a face-to-face compliment, even among 18-24 year-olds and nearly all respondents to the study, 94%, consider likes to be superficial.
The study shows that women had difficulty accepting a compliment because they felt insecure, shy or had low self-esteem.
For comparison: men do not have the same concerns with one in seven men who believe they are attractive compared to one in 30 women.
Most women describe themselves as & # 39; average & # 39; (45%) – and this increases with age. The different attitude towards compliments is also revealed by almost two-thirds of the men who say they would like a boost.
Stylist Nese E Schaffer-Halil, 41, laughs broadly after having received a compliment (right). On the left she is pictured for the compliment
JD Williams spokesperson Suzi Burns said: “Attitude to compliments is an interesting area to explore, because the reactions of most people are unconscious.
& # 39; In general, however, women generally feel uncomfortable accepting a compliment that is daunting, just as how many women would describe themselves as & # 39; uncertain & # 39 ;.
& # 39; If we as a brand can help ourselves to be confident in what they wear, this in turn can help women feel more comfortable accepting compliments when they are offered. & # 39;
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