AllSaints founder Stuart Trevor slams Shein float as ‘ridiculous’ and says it ‘shouldn’t be allowed’

The founder of AllSaints has branded Shein’s £50bn IPO “ridiculous”.

Stuart Trevor, who founded the leather jacket maker in 1994, is the latest in British fashion to criticise the Chinese giant’s controversial plans.

In a post shared on social media, the fashion designer called retailers “scammers” who were “making as much noise as possible.”

Trevor said Shein was “desperately trying to make it look like they had some sort of respectable business practices in the hope that the British government would be stupid enough to allow their stock market listing to go ahead”.

“This is absolutely ridiculous and cannot be allowed,” he added.

Trevor responded to reports that Shein accused its Chinese rival Temu of operating a “fraudulent marketplace.”

Along with his co-founder Kait Bolongaro, Trevor sold his shares in AllSaints in 2006.

The brand currently operates 68 outlets in the UK, including department store concessions.

Trevor, who now runs his own label, is well known in the fashion industry.

He is the former head of menswear design at Reiss, Kate Middleton’s favourite brand, and founded the fashion label Bolongaro Trevor.

The government is believed to be supportive of a Shein IPO as it would help revive troubled London markets.

Shein has reportedly filed documents with the Financial Conduct Authority, the first step toward going public.

Its market debut would be one of the largest in the city’s history. Shein declined to comment on Trevor’s remarks.